Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Transpennine Trains Limited
Bridgewater House, 58-60 Whitworth Street
Manchester
M1 6LT
UK
Contact person: Francis Gale
Telephone: +44 3300954077
E-mail: procurement.services@tpexpress.co.uk
NUTS: UKD33
Internet address(es)
Main address: https://www.tpexpress.co.uk
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
Other: Public rail services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Creative Services, Media Planning & Buying and Search Engine Optimisation
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.2) Description
Lot No: 1
II.2.1) Title
Creative Media
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKD33
Main site or place of performance:
Manchester
II.2.4) Description of the procurement
The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Media Buying
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKD33
Main site or place of performance:
Manchester
II.2.4) Description of the procurement
•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Search Engine Optimisation
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKD33
Main site or place of performance:
Manchester
II.2.4) Description of the procurement
Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-026721
Section V: Award of contract
A contract/lot is awarded:
No
V.1 Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section V: Award of contract
A contract/lot is awarded:
No
V.1 Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section VI: Complementary information
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
<a href="https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808406822" target="_blank">https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808406822</a>
GO Reference: GO-2023911-PRO-23844915
VI.4) Procedures for review
VI.4.1) Review body
TransPennine Trains Limited
Bridgewater House, 58-60 Whitworth Street
Manchester
M1 6LT
UK
VI.5) Date of dispatch of this notice
11/09/2023