Contract notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
Transpennine Trains Limited
Bridgewater House, 58-60 Whitworth Street
Manchester
M1 6LT
UK
Contact person: Francis Gale
Telephone: +44 3300954077
E-mail: procurement.services@tpexpress.co.uk
NUTS: UKD33
Internet address(es)
Main address: https://www.tpexpress.co.uk
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent to the abovementioned address
I.6) Main activity
Railway services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Creative Services, Media Planning & Buying and Search Engine Optimisation
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
There will be three Lots to this procurement:
1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN.
2. Media Planning & Buying -
•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives.
•Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points.
•Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client.
3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks.
II.1.5) Estimated total value
Value excluding VAT:
14 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
II.2) Description
Lot No: 1
II.2.1) Title
Creative Media
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKD33
Main site or place of performance:
Manchester
II.2.4) Description of the procurement
The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
4 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: Yes
Description of renewals:
Contract may be extended for further periods of up to a total of two years.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Media Planning & Buying
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKD33
Main site or place of performance:
Manchester
II.2.4) Description of the procurement
•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
10 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: Yes
Description of renewals:
Contract may be extended for further periods up to a total of two years.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Search Engine Optimisation
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKD33
Main site or place of performance:
Manchester
II.2.4) Description of the procurement
Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
150 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: Yes
Description of renewals:
Contract may be extended for further periods of up to a total of two years.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Negotiated with call for competition
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
12/10/2023
Local time: 17:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until:
29/02/2024
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
Yes
VI.3) Additional information
For more information about this opportunity, please visit the Delta eSourcing portal at:
<a href="https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW</a>
To respond to this opportunity, please click here:
<a href="https://www.delta-esourcing.com/respond/U83P72G8SW" target="_blank">https://www.delta-esourcing.com/respond/U83P72G8SW</a>
GO Reference: GO-2023912-PRO-23852295
VI.4) Procedures for review
VI.4.1) Review body
TransPennine Trains Limited
Manchester
UK
VI.5) Date of dispatch of this notice
12/09/2023