Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
West Yorkshire Combined Authority
Wellington House, 40-50 Wellington Street
Leeds
LS1 2DE
UK
Contact person: Sukhninder Kaur
E-mail: commercialteam@westyorks-ca.gov.uk
NUTS: UK
Internet address(es)
Main address: https://www.westyorks-ca.gov.uk
Address of the buyer profile: https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
The journey has started
Reference number: Journey Has Started
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Integrated campaign brief
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
444 652.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
LS1 2DE
II.2.4) Description of the procurement
Integrated campaign brief
II.2.5) Award criteria
Quality criterion: Resources
/ Weighting: 100
Quality criterion: Methodology
/ Weighting: 175
Quality criterion: Project Management & Performance
/ Weighting: 175
Quality criterion: Innovation
/ Weighting: 175
Quality criterion: Knowledge Transfer
/ Weighting: 75
Price
/ Weighting:
300
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-003511
Section V: Award of contract
Contract No: 1
Title: The journey has started
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
05/05/2025
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
McCann Erickson Central Limited
01983874
Solihull
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 444 652.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
High Court of England and Wales
London
UK
VI.5) Date of dispatch of this notice
16/09/2025