Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Lincolnshire County Council
County Offices, Newland
Lincoln
LN1 1YL
UK
Contact person: Miss Katie Turner
Telephone: +44 1522555431
E-mail: katie.turner@lincolnshire.gov.uk
NUTS: UKF3
Internet address(es)
Main address: https://www.lincolnshire.gov.uk
Address of the buyer profile: https://www.lincolnshire.gov.uk
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Integrated Lifestyle Service 25/26
Reference number: DN790337
II.1.2) Main CPV code
85000000
II.1.3) Type of contract
Services
II.1.4) Short description
Lincolnshire’s Integrated Lifestyle Service (ILS), known as ‘One You Lincolnshire’, is jointly funded by the Integrated Care Board and Lincolnshire County Council, and designed to prevent ill-health and reduce inequalities in health outcomes through addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol, strength and balance & Child and family weight management.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
3 172 100.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
85000000
II.2.3) Place of performance
NUTS code:
UKF3
II.2.4) Description of the procurement
The Council intends to award this contract to the incumbent via the Direct Award C route under PSR
Contract Title: Integrated Lifestyle Service
Contract Reference: DN790337
Name of Incumbent: Thrive Tribe Ltd
Address of Incumbents registered office:167-169 Great Portland Street, London, W1W 5PF
Description of relevant health care services and CPV code: Health and Social work Services 85000000-9
Approx. lifetime value of contract: £3,172,100.00
Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health.
Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 (“PSR”), the Council’s commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs
A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:-
• Quality and innovation
• Value
• Integration, collaboration and service sustainability
• Improving access, reducing health inequalities and facilitating choice
• Social value
The provider assessment demonstrates substantial evidence of the incumbent’s proven ability to deliver a successful, outcomes-based service to the public. The Council has full confidence in the provider’s past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management. The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage.
Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified.
How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to the relevant authority by 29th September 2025. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/09/2025
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Thrive Tribe Ltd
London
UK
NUTS: UKF3
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 3 172 100.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to decision makers by 29th September 2025. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.
- Email address for written representation: All representation must be via the ProContract portal
- Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health.
- Explanation of importance of the key criteria that the Council used to make a decision, along with the rationale for the relative importance of the key criteria, and the rationale for choosing the provider with reference to the key criteria.
Under the Health Care Services (Provider Selection Regime) Regulations 2023 (“PSR”), the Council’s commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs
A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:-
• Quality and innovation
• Value
• Integration, collaboration and service sustainability
• Improving access, reducing health inequalities and facilitating choice
• Social value
The provider assessment demonstrates substantial evidence of the incumbent’s proven ability to deliver a successful, outcomes-based service to the public. The Council has full confidence in the provider’s past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management. The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage.
Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified.
How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.
VI.4) Procedures for review
VI.4.1) Review body
Lincolnshire County Council
Lincoln
UK
VI.5) Date of dispatch of this notice
17/09/2025