Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Lincolnshire County Council
County Offices, Newland
Lincoln
LN1 1YL
UK
E-mail: katie.turner@lincolnshire.gov.uk
NUTS: UKF3
Internet address(es)
Main address: https://www.lincolnshire.gov.uk/
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
Health
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Smoke Free Generation Services
Reference number: CTPS0003
II.1.2) Main CPV code
85000000
II.1.3) Type of contract
Services
II.1.4) Short description
The Smokefree Generation programme is a government-funded initiative designed to expand and strengthen local smoking cessation services. Through the use of this funding, Lincolnshire County Council has established this contract to increase capacity, improve accessibility, and support higher levels of quit attempts and successful smoking cessation outcomes across the county. This opportunity focuses on delivering enhanced stop smoking services, targeting populations with higher smoking prevalence and poorer health outcomes, while contributing to wider prevention objectives and reducing health inequalities.
This is a short term interim contract award for a period of 6 months, pending commissioning of future smoking cessation services for Lincolnshire with effect from 1 April 2027.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
543 746.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKF3
II.2.4) Description of the procurement
The Council intends to award this contract to the existing service provider following the PSR Direct Award C process.
Contract Title: Smoke Free Generation
Contract Reference: CTPS0003
Description of the service to be provided: The service enhances and expands existing community-based stop smoking support across Lincolnshire through funding from the DHSC SmokeFree Generation (SFG) programme. Aiming to increase access to evidence-based smoking cessation services, support more people to set a quit date and successfully stop smoking.
Approx. lifetime value of contract: £543,746
Dates between which the services are intended to be provided: 1 October 2026 to 31 March 2027
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 0
Cost criterion: Price
/ Weighting: 100
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
Additional deliveries by the original supplier ordered under the strict conditions stated in the Directive
Explanation
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to the relevant authority by 30th September 2026. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-069257
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/09/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Thrive Tribe Ltd
London
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 543 746.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to decision makers by 30th September 2026.
This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.
- Email address for written representation: All representation must be via the Panacea Platform
- Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in consultation with the Executive Councillor for Adult Care and Health.
- Explanation of importance of the key criteria that the Council used to make a decision, along with the rationale for the relative importance of the key criteria, and the rationale for choosing the provider with reference to the key criteria:
Under the Health Care Services (Provider Selection Regime) Regulations 2023 (“PSR”), the Council has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs. A provider assessment has been undertaken in accordance with the PSR Key Criteria listed below using a balanced criteria assessment methodology:
• Quality and innovation
• Value
• Integration, collaboration and service sustainability
• Improving access, reducing health inequalities and facilitating choice
• Social value
The provider assessment demonstrates substantial evidence of the incumbent’s proven ability to deliver a successful, outcomes-based service to the public. The contract management team has full confidence in the provider’s past performance, reinforcing the view that they are well-positioned to deliver the service for the next 6 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective management and performance of the contract requirements. The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities
How Conflicts of interest were managed: There were no declared conflicts or potential conflicts of interests identified by or in relation to any individuals involved in making the decision. All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process. Only one potential conflict of interest was identified throughout the process, from an individual involved in wider project work. The potentially conflicted individual was excluded from discussions relating to the procurement process and took no part in decision making.
VI.4) Procedures for review
VI.4.1) Review body
Lincolnshire County Council
County Offices, Newland,
Lincoln
LN1 1YL
UK
VI.5) Date of dispatch of this notice
18/09/2026