Total quantity or scope of tender
Please see the tender pack for full details.
Key tasks for the successful supplier to include:
- Define Conwy’s winter visitor offer and create a bilingual strapline that can be used across all media and that can also inspire tourism sector businesses to use it in their promotional activity
- The production of a project schedule, provision of progress reports and arranging contact meetings, with the CCBC tourism team to ensure the implementation of the campaigns meet the agreed deadlines and outputs
- Work closely with Conwy’s tourism team
- Commission and manage a minimum of 2 x 2-week radio campaigns, one in January 2024 and one in October 2024 to promote the winter tourism offer, (stations and target audience to be agreed by CCBC)
- Plan the design and outline content of the two bilingual podcasts in conjunction with the CCBC tourism team. Source a bilingual presenter, manage and arrange the associated interviewees and itineraries
- Source and commission a minimum of two press/travel influencers with high audience numbers in our target markets and develop itineraries and arrange overnight trips to the area.
- Develop and manage a social media campaign specifically designed to meet the outputs of the project utilising a mix of Google Ads, and social media posting and advertising
- Production of content to encourage industry and stakeholders to share news stories, information and events that can be fed into the social media campaign
- Encourage accommodation providers to participate by offering complimentary accommodation for influencer/press visits and competitions (needs to be offered to all providers to comply with
state aid).
- Ability to provide press releases in English and Welsh, the cost of which to be included in the overall fee.
- An understanding of the Creu Conwy Culture Strategy to produce fun and engaging content encourage visitors to interact with the county’s heritage and culture.
|