Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Prifysgol Bangor / Bangor University
Finance Office, Cae Derwen, College Road
Bangor
LL57 2DG
UK
Contact person: Nicola Day
E-mail: n.h.day@bangor.ac.uk
NUTS: UKL12
Internet address(es)
Main address: http://www.bangor.ac.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0340
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying Services
Reference number: BUMEDIA2021
II.1.2) Main CPV code
79341200
II.1.3) Type of contract
Services
II.1.4) Short description
Bangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
5 205 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Digital Media Buying
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKL12
II.2.4) Description of the procurement
Bangor University is looking for an agency who can work with us to design digital advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
II.2.5) Award criteria
Quality criterion: Strategy & Development
/ Weighting: 20%
Quality criterion: Managing Campaigns
/ Weighting: 25%
Quality criterion: Account Management
/ Weighting: 15%
Quality criterion: Fair Working Practices
/ Weighting: 5%
Quality criterion: Value for Money & Added Value
/ Weighting: 10%
Price
/ Weighting:
25%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Out of Home Media Buying
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKL12
II.2.4) Description of the procurement
Bangor University is looking for an agency who can work with us to design out of home advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
II.2.5) Award criteria
Quality criterion: Strategy & Development
/ Weighting: 20%
Quality criterion: Managing Campaigns
/ Weighting: 25%
Quality criterion: Account Management
/ Weighting: 15%
Quality criterion: Fair Working Practices
/ Weighting: 5%
Quality criterion: Value for Money & Added Value
/ Weighting: 10%
Price
/ Weighting:
25%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Broadcast Media Buying
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKL12
II.2.4) Description of the procurement
Bangor University is looking for an agency who can work with us to design broadcast media advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. This Lot includes terrestrial TV, digital TV including video on demand and radio
II.2.5) Award criteria
Quality criterion: Strategy & Development
/ Weighting: 20%
Quality criterion: Managing Campaigns
/ Weighting: 25%
Quality criterion: Account Management
/ Weighting: 15%
Quality criterion: Fair Working Practices
/ Weighting: 5%
Quality criterion: Value for Money & Added Value
/ Weighting: 10%
Price
/ Weighting:
25%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 4
II.2.1) Title
Campaign design, creative design and production
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKL12
II.2.4) Description of the procurement
Bangor University is looking for a highly creative agency who can advise and work with us to develop campaign messaging, adapt it for different channels and then supply it in the appropriate format for the chosen media. This is going to require a range of formats to include: video, sound (including scripts), gifs, print based adverts, online digital adverts, out of home posters (from buses to 48 sheet roadside billboards).
It may also include TV advert production, however, as this is a specialist field, the University will consider agencies who don’t offer TV advert production services and these specific services may be excluded from the lot.
II.2.5) Award criteria
Quality criterion: Strategy & Development
/ Weighting: 20%
Quality criterion: Managing Campaigns
/ Weighting: 25%
Quality criterion: Account Management
/ Weighting: 15%
Quality criterion: Fair Working Practices
/ Weighting: 5%
Quality criterion: Value for Money & Added Value
/ Weighting: 10%
Price
/ Weighting:
25%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-001433
Section V: Award of contract
Lot No: 1
Title: Digital Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/11/2021
V.2.2) Information about tenders
Number of tenders received: 14
Number of tenders received from SMEs: 14
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 14
Number of tenders received by electronic means: 14
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Education Cubed Ltd
Mocatta House, Trafalgar Place
Brighton
BN14DU
UK
Telephone: +44 1273443577
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 515 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Out of Home Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/11/2021
V.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 8
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 9
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ubiquity Group
S4C Media Centre, Llanishen
Cardiff
CF145DU
UK
Telephone: +44 2922409703
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 120 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Title: Broadcast Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/09/2021
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Havas People
1st Floor, 52 Princess Street
Manchester
M16JX
UK
Telephone: +44 207022
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 300 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Title: Campaign design, creative design and production
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/11/2021
V.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 13
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ubiquity Group
S4C Media Centre, Llanishen
Cardiff
CF145DU
UK
Telephone: +44 2922409703
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 270 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:114008)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
08/12/2021