Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Transport for Wales
3 Llys Cadwyn, Taff Street
Pontypridd
CF37 4TH
UK
Telephone: +44 2921673434
E-mail: procurement@tfw.wales
NUTS: UKL
Internet address(es)
Main address: http://trc.cymru
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Transport Related Services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Brand Guardianship
Reference number: TfW320
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
Transport for Wales has procured suitable providers to assist in implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role. TfW’s aim is to build a confident, fully bilingual, customer-focused, and multi-modal brand that is trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
100 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79413000
79000000
79342000
79416000
79416100
79416200
73300000
79415200
72224000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
TfW offices located in Pontypridd.
II.2.4) Description of the procurement
TfW has appointed a provider to help us build our brand and undertake future strategic brand development. We require assistance in the following areas:
-Strategic brand development and creative direction
-Brand management and guardianship
-Creative development and execution
-Strategic campaign and communications
-Expertise and experience
Our brand will need to engage a range of key audiences, each with specific needs, including:
- Leisure travellers
- Commuters
- Potential travellers
- Stakeholders
The main objectives for this contract:
- To build our brand on firm foundations and develop, evolve, refine our brand strategy
- Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion.
- For TfW to establish and maintain strategic control of our brand
- To ensure the decisions we make about our brand are insight-driven and drive our engagement
- To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 70
Quality criterion: Methodology and Approach
/ Weighting: 15%
Quality criterion: Key areas and overall approach
/ Weighting: 15%
Quality criterion: Working Collaboratively
/ Weighting: 10%
Quality criterion: Team Structure and Contract Management
/ Weighting: 15%
Quality criterion: Development of Brand
/ Weighting: 10%
Quality criterion: Commitment to equality, diversity and inclusion
/ Weighting: 5%
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 199-483836
Section V: Award of contract
Contract No: C000320.00
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
15/01/2021
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Golley Slater
Wharton Place, Wharton Street
Cardiff
CF101GS
UK
Telephone: +44 2920388621
Fax: +44 2920228554
NUTS: UKL22
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 100 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The final contract price referenced above in V2.4 is an estimate and the actual price of the contract may differ. The exact figure cannot be provided as the work will be issued via packages of work.
(WA Ref:107385)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
03/02/2021