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UK4

Media Services Framework

  • First published: 05 February 2026
  • Last modified: 05 February 2026
  • Version: 1
  • Record interest

     

  • This file may not be fully accessible.

  •  

Contents

Summary

OCID:
ocds-h6vhtk-05e2e4
Published by:
Llywodraeth Cymru / Welsh Government
Authority ID:
AA0007
Publication date:
05 February 2026
Deadline date:
03 March 2026
Notice type:
UK4
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The services required will include media monitoring and media evaluation, including OTS / Viewing figures or similar for every cutting. Also, Sentiment analysis for every cutting (where requested) and will need to be provided in electronic format. There is also a requirement for a Journalist Database management system and a Media Forward Planning service.These requirements will come under 3 Lots and bidders are invited to bid for one, two, or all 3 Lots.

Full notice text

Scope

Procurement reference

C090/2025/2026

Procurement description

The services required will include media monitoring and media evaluation, including OTS / Viewing figures or similar for every cutting. Also, Sentiment analysis for every cutting (where requested) and will need to be provided in electronic format. There is also a requirement for a Journalist Database management system and a Media Forward Planning service.

These requirements will come under 3 Lots and bidders are invited to bid for one, two, or all 3 Lots.

Main category

Services

Delivery regions

  • UKL - Wales

Total value (estimated, excluding VAT)

650000 GBP to 649998GBP

Contract dates (estimated)

01 April 2026, 00:00AM to 31 March 2030, 23:59PM

Is a framework being established?

Yes

Contracting authority

Llywodraeth Cymru / Welsh Government

Identification register:

  • GB-PPON

Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services

Town/City: Cardiff

Postcode: CF10 3NQ

Country: United Kingdom

Website: http://gov.wales

Public Procurement Organisation Number: PQYQ-3841-BHTP

Contact name: Angharad Simmonds

Email: angharad.simmonds@gov.wales

Organisation type: Public authority - central government

Devolved regulations that apply: Wales

Procedure

Procedure type

Open procedure

Is the total value above threshold?

Above threshold

Trade agreements

Government Procurement Agreement (GPA)

Framework

Percentage fee charged to suppliers

0%

Award method when using the framework

Without reopening competition

Framework operation description

Single supplier per lot therefore direct award

Lots

Divided into 3 lots

Media Monitoring

Lot number: 1

Description

A media monitoring service is required to ensure that that Client has a clear grasp on how the media and stakeholders view the strategic direction of the Welsh Government.

The Contract will be utilised for both continuous Media Monitoring and ad-hoc monitoring on individual campaigns. It may also be required for media evaluation.

This contract will initially service five departments across Welsh Government although this may change during the life of the contract. Each Client will provide individual lists of key words for media monitoring across all platforms. The departments and teams requiring this type of service will have a series of both crosscutting and specific requirements. The contract may also be used by Welsh Government Sponsored Bodies.

Key tasks include:

An awareness of future trends, forthcoming replacement, and new publications

A thorough understanding of the media in general

Ability to digest and disseminate the required information in the most suitable way

As part of the departmental requirements the Contractor may be required to provide a media evaluation service additional to the press cutting requirements. This may include the synthesis of Welsh Government media coverage across the board, for example using key words, messages and spokespeople, and monthly tracking of on-going themes by media type, volume, ‘opportunities to see’ and tone. Individual projects will be discussed with a representative of the Client.

Ability to undertake monitoring and evaluation of Welsh language media is an essential requirement. Bilingual reports may also be required.

The client does not guarantee any level of work. The successful bidder should have the scope to cope with all departmental work plus ad hoc campaign requirements for monitoring. All ad-hoc work will be given to the Contractor in the form of a brief similar to those at Annexes A-E the size and requirements of the individual team projects will vary.

Daily summaries of Welsh Language media must be available in both Welsh and English.

CPV classifications

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
  • 72000000 - IT services: consulting, software development, Internet and support
  • 48000000 - Software package and information systems

Delivery regions

  • UKL - Wales

Lot value (estimated)

400000 GBP Excluding VAT

479999 GBP Including VAT

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2030, 23:59PM

Description of how multiple lots may be awarded

Single supplier per lot

Award criteria

Type: quality

Name

Technical Criteria

Weighting: 70.00

Weighting type: percentageExact

Type: price

Name

Commercial Criteria

Weighting: 30.00

Weighting type: percentageExact

Press Office Management System

Lot number: 2

Description

Journalist Database – to include Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online.

Ability to create mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area.

Ability to log, store, and search interactions with journalists and statements issued.

Ability to create own category tags to help search for interactions and statements.

Ability to issue bilingual (English and Welsh) press releases, including photos and storing photos, and track them. With an option of a newsroom that journalists can access to download materials.

Ability to produce reports on activity (press releases and statements issued) by category tags, users and media outlets.

Ability to produce reports of statements or press releases by category tags or users.

Training for all new users.

Phone line, email or online chat support for system users in office hours.

Importing of historical data into new system.

CPV classifications

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
  • 72000000 - IT services: consulting, software development, Internet and support
  • 48000000 - Software package and information systems

Delivery regions

  • UKL - Wales

Lot value (estimated)

99998 GBP Excluding VAT

120000 GBP Including VAT

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2030, 23:59PM

Description of how multiple lots may be awarded

Single supplier per lot

Award criteria

Type: quality

Name

Technical Criteria

Weighting: 70.00

Weighting type: percentageExact

Type: price

Name

Commercial Criteria

Weighting: 30.00

Weighting type: percentageExact

Media Forward Planner

Lot number: 3

Description

Journalist Database – to include contacts for Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online.

Mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area.

Issue bilingual (English and Welsh) press releases and diary markers, including photos and storing photos.

Reports on activity (press releases and statements issued) by category tags, users and media outlets.

Interact with Lot 1 supplier, e.g. tracking coverage for press notices to provide an integrated service.

CPV classifications

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
  • 72000000 - IT services: consulting, software development, Internet and support
  • 48000000 - Software package and information systems

Delivery regions

  • UKL - Wales

Lot value (estimated)

150000 GBP Excluding VAT

179998 GBP Including VAT

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2030, 23:59PM

Description of how multiple lots may be awarded

Single supplier per lot

Award criteria

Type: quality

Name

Technical Criteria

Weighting: 70.00

Weighting type: percentageExact

Type: price

Name

Commercial Criteria

Weighting: 30.00

Weighting type: percentageExact

Submission

Tender submission deadline

03 March 2026, 13:00PM

Date of award of contract

18 March 2026, 23:59PM

Submission address and any special instructions

https://etenderwales.ukp.app.jaggaer.com/home.html

May tenders be submitted electronically?

Yes

Languages that may be used for submission

  • English
  • Welsh

Documents

ID

conflictOfInterest

Document type

Conflict of interest

Description

Not published

Coding

Commodity categories

ID Title Parent category
There are no commodity categories for this notice.

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea

Document family

Notice details
Publication date:
18 November 2025
Deadline date:
31 December 2025 23:59
Notice type:
UK2
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
05 February 2026
Deadline date:
03 March 2026 13:00
Notice type:
UK4
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details

0800 222 9004

Lines are open 8:30am to 5pm Monday to Friday.

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We welcome calls in Welsh.