CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

BCUHB Weight Management Branding Public Relations & Associated Materials

2.2

Description of the goods or services required

Approximately 54% of adults in North Wales are living with overweight or obesity. Weight management services in Betsi Cadwaladr University Health Board are co-ordinated by Dietetics. Services are provided in a tiered pathway at levels 1-4. We would like to create content for a website and deliver marketing to engage people with overweight or obesity living in North Wales to find the support they need to manage their weight under the suggested heading ‘Help with my Weight North Wales’.

Within the above structure, the Level 2 Weight Management Service is a new service across North Wales. We aim to provide an effective, accessible, timely and innovative weight management service for adults with BMI 30-45, focussed on promoting health and wellbeing, coordinating with other services. We aim to increase engagement among men and people living in deprived or rural areas. To support the delivery of the KindEating group weight management programme we would like to create a participant booklet, a participant journal and design assets for webpages for participant access. Participants will be able to access the KindEating programme via video group or in face-to face group programmes.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=107438

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

BCUHB invite tenders for the following specification from organisers. The successful bidder will provide advice on the brand identity, create and deliver a communications campaign, supply appropriate images, design assets and bilingual materials.

The provider will be required to –

• Offer advice and design suitable branding to engage potential participants.

• Design and create programme materials, a participant booklet (approximately 80 pages), a participant journal (approximately 20 pages) and for web use.

• All materials must use non-stigmatising language and images –see attached.

• Design and deliver a bilingual communications campaign including but not limited to, images and graphics to use on the website, a short promotional film, a social media campaign, a poster and leaflets (including a self-referral form) and their distribution.

• The communications campaign should target people living in deprived and rural areas and men.

• The film and web design must comply with accessibility requirements

https://www.gov.uk/guidance/accessibility-requirements-for-public-sector-websites-and-apps

• Print 500 booklets and journals

It is expected that the provider should be able to demonstrate a wide knowledge of brand development, graphic design and marketing skills.

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

BCU-ITT-46338

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:107438)

5.2

Additional Documentation

5.3

Publication date of this notice