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Cymraeg

UK2

TfW Strategic Brand Guardianship

  • First published: 05 January 2026
  • Last modified: 08 January 2026
  • Version: 1

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To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

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Contents

Summary

OCID:
ocds-h6vhtk-05efd6
Published by:
Transport for Wales
Authority ID:
AA50685
Publication date:
05 January 2026
Deadline date:
12 January 2026
Notice type:
UK2
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

TfW requires a strategic Brand Guardianship agency to provide insight and expertise that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.

Core services may include, but are not limited to:

• Strategic brand direction, evolution and innovation

• Branded customer experience

• Brand guardianship and governance

• Creative development and brand activation

• Strategic expertise and insight

Full notice text

Scope

Procurement description

TfW requires a strategic Brand Guardianship agency to provide insight and expertise that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.

Core services may include, but are not limited to:

• Strategic brand direction, evolution and innovation

• Branded customer experience

• Brand guardianship and governance

• Creative development and brand activation

• Strategic expertise and insight

Main category

Services

Delivery regions

  • UKL - Wales

Total value (estimated)

6000000 GBP Excluding VAT

7200000 GBP Including VAT

Contract dates (estimated)

01 June 2026, 00:00AM to 31 October 2030, 23:59PM

Contracting authority

Transport for Wales

Identification register:

  • GB-COH

Address 1: 3 Llys Cadwyn

Town/City: Pontypridd

Postcode: CF37 4TH

Country: United Kingdom

Website: https://tfw.wales/

Companies House: 09476013

Contact name: Curtis Jordan

Email: supplychain@tfw.wales

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales

Procedure

Is the total value above threshold?

Above threshold

Lots

Divided into 1 lots

Lot number: 1

CPV classifications

  • 79340000 - Advertising and marketing services
  • 79413000 - Marketing management consultancy services
  • 79822500 - Graphic design services
  • 79415200 - Design consultancy services

Delivery regions

  • UKL - Wales

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 June 2026, 00:00AM

Contract end date (estimated)

31 October 2030, 23:59PM

Engagement

Engagement process description

Transport for Wales are using this Preliminary Market Engagement Notice to identify supplier interest in the upcoming requirement for the Strategic Brand Guardianship. TfW may in future decide to hold an online market engagement session via Microsoft Teams. If this is the case, then suppliers that complete the feedback questionnaire attached, will be contacted and invited.

Please complete this Microsoft Form Feedback Questionnaire by 5pm, Thursday 8th January 2026. https://forms.office.com/Pages/ResponsePage.aspx?id=JNDchxkwJkiZVrp2sqBP9GQHxZZpmRBEpZb6y9KNSQVUMDZDODNEWDBERDJHV0w4U1A0UUFLS0NZSi4u (if the link doesn't allow you to click it, please copy and paste it into your internet browser).

Due date

12 January 2026, 23:59PM

Has the engagement period already ended?

No

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79415200 Design consultancy services Production management consultancy services
79822500 Graphic design services Composition services
79413000 Marketing management consultancy services Business and management consultancy services

Delivery locations

ID Description
There are no delivery locations for this notice.

Document family

Notice details
Publication date:
05 December 2025
Deadline date:
Notice type:
UK1
Version:
1
Authority name:
Transport for Wales
Publication date:
08 January 2026
Deadline date:
12 January 2026 23:59
Notice type:
UK2
Version:
2
Authority name:
Transport for Wales
Publication date:
05 January 2026
Deadline date:
12 January 2026 23:59
Notice type:
UK2
Version:
1
Authority name:
Transport for Wales
Publication date:
14 July 2026
Deadline date:
Notice type:
UK7
Version:
1
Authority name:
Transport for Wales

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
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