The Provision, Installation, Cleaning & Maintenance of Bus Shelters with Rights to Advertise

Procurement description

The Authority is seeking a comprehensive solution provider that can source, install, maintain, and provide a cleaning service on advertised bus shelters in the Vale of Glamorgan with the rights to sell and install advertising on the bus shelters for the duration of the contract. In return, the council will expect the chosen supplier to provide a Fixed Fee and Revenue Share payment per advertising bus shelter. The service provider will be required to: a) Supply, install, maintain, and clean the bus shelters. This will be a Concession Contract through which the successful Tenderer generates income to fund these services from selling advertising space on the bus shelters. b) Retain ownership of the bus shelters during the Contract term.c) Generate revenue for the Council. d) Actively sell advertising on the paper and digital sites, offering a percentage of advertising space, to be available to the Council for free, to promote in-house campaigns (we would expect advertising for 2 weeks on 20% of the bus shelters in the vale. The location of the advertising would be agreed by both parties)e) Manage all agreements with advertisers, including collecting payment, and pay the Council an agreed income from the advertising sales revenue at an agreed frequency. The Concessionaire will: f) Carry out all invoice and payment collection. g) Adhere to the Advertising Standards Authority (ASA) Code of Practice. h) Adhere to the Vale of Glamorgan Council’s Advertising Policy, including the draft HFSS regulations (high in fat, sugar and salt) policy. i) Be responsible for the enacting and monitoring of the draft HFSS policy requirements j) Offer an open book approach to the reporting of income generated from advertising sold, and the Revenue Share to the Council. k) Provide regular reports, agreed post tender, including the information along with any other relevant/value adding information.

Main category

Services

Delivery regions

• UK - United Kingdom

Total value (estimated, excluding VAT)

500000 GBP to 500000GBP

Contract dates (estimated)

15 September 2025, 00:00AM to 14 September 2035, 23:59PM

Extension end date (if all the extensions are used): 14 September 2040

Vale of Glamorgan Council

Procedure type

Below threshold - open competition

Is this procurement under a special regime?

Concession

Is the total value above threshold?

Below threshold

CPV classifications

• 79340000 - Advertising and marketing services
• 34928000 - Road furniture
• 44212321 - Bus shelters
• 45233293 - Installation of street furniture
• 45213315 - Bus-stop shelter construction work

Delivery regions

• UK - United Kingdom

Lot value (estimated)

500000 GBP Excluding VAT

600000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

15 September 2025, 00:00AM

Contract end date (estimated)

14 September 2035, 23:59PM

Extension end date (estimated)

14 September 2040, 23:59PM

Can the contract be extended?

Yes

Description of extensions

1 extension for 5 years

Does the lot include options?

Yes

Description of options

The contract has potential for new locations to be added during the life of the contract. Any new sites will require agreement with the Council and subject to planning permission and consents being granted.

Award criteria

Tender submission deadline

18 July 2025, 12:00PM

Enquiry deadline

03 July 2025, 12:00PM

Submission address and any special instructions

No printed copies will be accepted. Please submit using the Sell2Wales site.www.sell2wales.gov.wales

May tenders be submitted electronically?

Yes