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Cymraeg

UK6

WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

  • First published: 12 June 2026
  • Last modified: 23 June 2026
  • Version: 1

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-051d8e
Published by:
Llywodraeth Cymru / Welsh Government
Authority ID:
AA0007
Publication date:
12 June 2026
Deadline date:
-
Notice type:
UK6
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services.

The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers.

The Framework will be available for use by the Welsh Public Sector.

Full notice text

Scope

Procurement reference

WGCD-PCS-136-25

Procurement description

All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services.

The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers.

The Framework will be available for use by the Welsh Public Sector.

Is a framework being established?

Yes

Contracting authority

Llywodraeth Cymru / Welsh Government

Identification register:

  • GB-PPON

Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services

Town/City: Cardiff

Postcode: CF10 3NQ

Country: United Kingdom

Website: http://gov.wales

Public Procurement Organisation Number: PQYQ-3841-BHTP

Contact name: Nicola Eades

Email: commercialprocurement.peoplecorporate@gov.wales

Telephone: +44 300 062 8503

Organisation type: Public authority - central government

Devolved regulations that apply: Wales

Supplier

Golley Slater Group Limited

Identification register:

  • GB-PPON

Address 1: Wharton Place

Town/City: Cardiff

Postcode: CF10 1GS

Country: United Kingdom

Public Procurement Organisation Number: PWXT-4982-RRTN

Email: WMeredith@golleyslater.co.uk

Type:

  • SME

Cowshed Communication Ltd

Identification register:

  • GB-PPON

Address 1: Floor 1 Park House

Town/City: Cardiff

Postcode: CF10 3AF

Country: United Kingdom

Public Procurement Organisation Number: PYZW-1928-NTLD

Email: vicki@wearecowshed.co.uk

Type:

  • SME

The Folk Group Ltd

Identification register:

  • GB-PPON

Address 1: 27 High Street

Town/City: Llandaff, Cardiff

Postcode: CF5 2DY

Country: United Kingdom

Public Procurement Organisation Number: PYVW-1954-BQZZ

Email: amanda@thefolkgroup.com

Type:

  • SME

Freshwater UK Limited

Identification register:

  • GB-PPON

Address 1: Hodge House, 114-116 St Mary Street

Town/City: Cardiff

Postcode: CF10 1DY

Country: United Kingdom

Public Procurement Organisation Number: PRNM-6799-JYPX

Email: nicola.roberts@freshwater.co.uk

Type:

  • SME

Jam Jar PR Limited

Identification register:

  • GB-PPON

Address 1: 39 High Street

Town/City: Cowbridge

Postcode: CF71 7AE

Country: United Kingdom

Public Procurement Organisation Number: PYBJ-2151-BWGW

Email: Lyndsey@jamjar.agency

Type:

  • SME

reTHINK PR & Marketing Ltd

Identification register:

  • GB-PPON

Address 1: Suite 4, 4th Floor 11 Wind Street

Town/City: Swansea

Postcode: SA1 1DP

Country: United Kingdom

Public Procurement Organisation Number: PYCG-1991-CGNG

Email: Jenny@rethinkprm.com

Type:

  • SME

SBW Advertising Ltd

Identification register:

  • GB-PPON

Address 1: Cambrian Buildings

Town/City: Cardiff

Postcode: CF10 5FL

Country: United Kingdom

Public Procurement Organisation Number: PNNN-5539-TYGM

Email: richard@sbwadvertising.co.uk

Type:

  • SME

Equinox Public Relations Ltd

Identification register:

  • GB-PPON

Address 1: Tramshed Tech

Town/City: Cardiff

Postcode: CF11 6BH

Country: United Kingdom

Public Procurement Organisation Number: PWCD-4596-PJPG

Email: helen@equinox.wales

Type:

  • SME

Energy Saving Trust Enterprises Ltd

Identification register:

  • GB-PPON

Address 1: 223-231 Pentonville Road

Town/City: London

Postcode: N1 9NG

Country: United Kingdom

Public Procurement Organisation Number: PXPT-6886-LVQX

Email: katie.haines@est.org.uk

Type:

  • Large

Four Agency Worldwide Limited

Identification register:

  • GB-PPON

Address 1: The Hickman Building, 2 Whitechapel Road,

Town/City: London

Postcode: E1 1FX

Country: United Kingdom

Public Procurement Organisation Number: PZZD-2863-BGQX

Email: tenders@four.agency

Type:

  • Large

Procedure

Procedure type

Open procedure

Procedure type

Open procedure

Contract

Media Buying Services

ID: 1

Status: Pending

Related lots

1

Date the contract will be signed (estimated)

26 June 2026, 23:59PM

Value

32000000.00 GBP Excluding VAT

38400000.00 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL - Wales

Is the total value above threshold?

Above threshold

Contract dates (estimated)

01 July 2026, 00:00AM to 30 June 2030, 23:59PM

Suppliers

  • GB-PPON-PWXT-4982-RRTN

Integrated Marketing Campaigns & PR Services

ID: 2

Status: Pending

Related lots

2

Date the contract will be signed (estimated)

26 June 2026, 23:59PM

Value

50000000.00 GBP Excluding VAT

60000000.00 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL - Wales

Is the total value above threshold?

Above threshold

Contract dates (estimated)

01 July 2026, 00:00AM to 30 June 2030, 23:59PM

Suppliers

  • GB-PPON-PWXT-4982-RRTN
  • GB-PPON-PYZW-1928-NTLD
  • GB-PPON-PYVW-1954-BQZZ
  • GB-PPON-PRNM-6799-JYPX
  • GB-PPON-PYBJ-2151-BWGW
  • GB-PPON-PYCG-1991-CGNG
  • GB-PPON-PNNN-5539-TYGM
  • GB-PPON-PWCD-4596-PJPG
  • GB-PPON-PXPT-6886-LVQX
  • GB-PPON-PZZD-2863-BGQX

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics

Delivery locations

ID Description
100 UK - All

Document family

Notice details
Publication date:
22 May 2025
Deadline date:
Notice type:
UK1
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
29 June 2026
Deadline date:
Notice type:
UK12
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
15 September 2025
Deadline date:
31 October 2025 23:59
Notice type:
UK2
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
21 November 2025
Deadline date:
19 December 2025 12:00
Notice type:
UK4
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
23 June 2026
Deadline date:
Notice type:
UK6
Version:
2
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
12 June 2026
Deadline date:
Notice type:
UK6
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
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