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Cymraeg

UK4

Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

  • First published: 25 June 2026
  • Last modified: 25 June 2026
  • Version: 1

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To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

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Contents

Summary

OCID:
ocds-h6vhtk-06bcff
Published by:
City & County of Swansea
Authority ID:
AA0254
Publication date:
25 June 2026
Deadline date:
21 July 2026
Notice type:
UK4
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

There are two key strands to this year’s campaign as outlined below:

The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website.

A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign

Full notice text

Scope

Procurement reference

CCS-26-001

Procurement description

There are two key strands to this year’s campaign as outlined below:

The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website.

A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign

Main category

Services

Delivery regions

  • UKL18 - Swansea

Total value (estimated, excluding VAT)

35000.00 GBP to 35000.00GBP

Contract dates (estimated)

30 July 2026, 00:00AM to 31 March 2027, 23:59PM

Contracting authority

City & County of Swansea

Identification register:

  • GB-PPON

Address 1: Civic Centre

Town/City: Swansea

Postcode: SA1 3SN

Country: United Kingdom

Website: http://www.swansea.gov.uk/dobusiness

Public Procurement Organisation Number: PYYD-8699-BJGD

Email: procurement@swansea.gov.uk

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales

Procedure

Procedure type

Below threshold - open competition

Is the total value above threshold?

Below threshold

Lots

Divided into 1 lots

Lot number: 1

CPV classifications

  • 79341400 - Advertising campaign services

Delivery regions

  • UKL18 - Swansea

Lot value (estimated)

35000.00 GBP Excluding VAT

42000.00 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

30 July 2026, 00:00AM

Contract end date (estimated)

31 March 2027, 23:59PM

Award criteria

Type: quality

Name

Quality

Description

Previous experience and contract examples 10%

Campaign Plan 30%

Campaign Creative 20%

Campaign Targets and Reporting 15%

Added value and Account Team Credentials 5%

Weighting: 80.00

Weighting type: percentageExact

Type: price

Name

Price

Description

Price Schedule

Weighting: 20.00

Weighting type: percentageExact

Submission

Tender submission deadline

21 July 2026, 12:00PM

Enquiry deadline

15 July 2026, 12:00PM

Submission address and any special instructions

https://etenderwales.ukp.app.jaggaer.com/itt_125558https://etenderwales.ukp.app.jaggaer.com/go/02435514019EFE7C8E47

May tenders be submitted electronically?

Yes

Coding

Commodity categories

ID Title Parent category
79341400 Advertising campaign services Advertising services

Delivery locations

ID Description
1018 Swansea

Document family

Notice details
Publication date:
25 June 2026
Deadline date:
21 July 2026 12:00
Notice type:
UK4
Version:
1
Authority name:
City & County of Swansea
Publication date:
13 August 2026
Deadline date:
Notice type:
UK7
Version:
1
Authority name:
City & County of Swansea

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
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