Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Swansea University
Procurement - Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
UK
Contact person: Owen Cullen, Deputy Head of Procurement
E-mail: procurement@swansea.ac.uk
NUTS: UKL18
Internet address(es)
Main address: www.swansea.ac.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Marketing and Recruitment Services in India
Reference number: SU20(19)
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Swansea University is seeking a company with the ability to deliver marketing and recruitment activity in India on a full time basis. The aim of the market and recruitment activity is to support the University’s strategy in India to increase student market share and grow student enrolments, partnerships and engagement with industry.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
300 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79600000
II.2.3) Place of performance
NUTS code:
UKL
II.2.4) Description of the procurement
In order to deliver this strategy, the company must have two staff members who will be dedicated to Swansea University activity only for reasons of confidentiality and exclusivity. Preferably the staff members are not located with others which are also working for Universities. One member must have at least five years experience in a similar role within higher education in India and have the ability to help inform and develop strategy, manage and build relationships with stakeholders, line manage a junior member of staff and also carry out and deliver marketing activity. The junior member of staff must also have experience and knowledge of higher education overseas, especially the UK, and will be a confident communicator, understand marketing and recruitment, attend exhibitions and also have a sales driven approach to help improve conversion of students to enrolments. The salaries for the staff is at the discretion of the University and is therefore a variable cost. The amount set (GBP 20,000 & GBP 16,000 respectively), is slightly above standard for the industry, so that it attracts the best possible candidates. Better quality of staff also ensures the other risks associated with outsourcing activity are minimised. For example, visa rejection rates, brand reputation, staff commitment and staff dedication and motivation.
The supplier must limit their fees to only include set up and for costs relating to the management of the two staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity: Complete transparency on the actuals is pertinent.
II.2.5) Award criteria
Quality criterion: Case Studies
/ Weighting: 30
Quality criterion: Marketing Exposure
/ Weighting: 20
Quality criterion: Internationalisation Strategy
/ Weighting: 20
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
The University estimates a total contract value of approximately GBP 300,000 over the maximum four year period. The University will reserve the right to increase this amount by an additional 50pc upon agreement by both parties.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 169-384799
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/03/2019
V.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
UKIBC
UK India Business Council, Tower 9A, Level 16, DLF Cyber City
Gurgaon
122 002
(Country) Other
NUTS: 00
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 300 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:90276)
VI.4) Procedures for review
VI.4.1) Review body
Swansea University
Procurement - Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
UK
Telephone: +44 1792295890
Internet address(es)
URL: www.swansea.ac.uk
VI.5) Date of dispatch of this notice
01/03/2019