Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Swansea University
Procurement - Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
UK
Telephone: +44 1792602779
E-mail: procurement@swansea.ac.uk
NUTS: UKL18
Internet address(es)
Main address: www.swansea.ac.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Tender for Recruitment Marketing (Out of Home) & Digital Advertising
Reference number: SU215(19)
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University wishes to appoint external Contractors in two lots to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. Contractors are able to apply for both lots 1 & 2 or individual lots. Please note however, contractors that currently provide Out of Home services for Cardiff University, Bristol University and University of South Wales will not be eligible to apply for LOT 1, as working with any of these named Universities would create a commercial conflict of interest. This does not apply for companies applying to LOT 2
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
2 500 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Recruitment Marketing (Out of Home)
II.2.2) Additional CPV code(s)
79600000
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The supplier will have extensive experience in media buying of out of home advertising to include platforms such as traditional print, display including digital display, exhibition, radio, on demand TV platforms, spotify, cinema.
II.2.5) Award criteria
Quality criterion: Advertising, Planning and Technical Capability
/ Weighting: 30
Quality criterion: Resource and Capacity
/ Weighting: 20
Quality criterion: Experience and Suitability for HE
/ Weighting: 30
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Lot No: 2
II.2.1) Title
Digital Advertising
II.2.2) Additional CPV code(s)
79340000
79341000
79341400
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The appointed supplier will have extensive experience in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions.
Suppliers are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and Internationally.
II.2.5) Award criteria
Quality criterion: Experience and Suitability for HE
/ Weighting: 30
Quality criterion: Client / Agency Relationship (Customer Support)
/ Weighting: 25
Quality criterion: Integrated PPC and Programmatic Planning and Technical Capability
/ Weighting: 35
Price
/ Weighting:
10
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 139-342503
Section V: Award of contract
Lot No: 1
Title: Recruitment Marketing (Out of Home)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
27/02/2020
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
THE MEDIA ANGEL (UK) LTD
THE MEDIA ANGEL (UK) LTD, Pod 4, Avon House
Penarth, Cardiff
CF642EZ
UK
NUTS: UKL22
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Digital Advertising
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
24/04/2020
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Crunch Simply Digital
Ethos, Kings Road
Swansea
SA18AS
UK
NUTS: UKL18
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 600 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
This procurement process is being carried out on eTenderwales. Please note this is a separate website and if you are not already registered, registration will be required. To access eTenderwales, express your interest in this notice and access the tender documentation please visit
https://etenderwales.bravosolution.co.uk and search for PQQ/ITT code PQQ_32793 within the appropriate area.
The University reserves the right to increase the quantity of the services purchased against the existing terms of contract by up to 50% upon agreement by both parties.
(WA Ref:101622)
VI.4) Procedures for review
VI.4.1) Review body
Public Procurement Review Service
Cabinet Office
London
UK
Telephone: +44 3450103503
Internet address(es)
URL: www.swansea.ac.uk
VI.5) Date of dispatch of this notice
13/05/2020