Procurement description
Hywel Dda University Health Board (“HDUHB”) requires the provision of marketing material for ad hoc recruitment campaigns.
The following services will be required on an ad hoc basis from the successful bidder:
Marketing materials for recruitment campaigns covering
- Carmarthenshire
- Ceredigion
- Pembrokeshire
- Other areas of the UK outside of Wales
The service must include but not be limited to:
- Poster advertisements on buses and trains in Carmarthenshire, Ceredigion & Pembrokeshire. Posters will range in size for different campaigns, sizing will be agreed at point of enquiry for each specific campaign.
- Poster advertisements in service stations such as along the M5 corridor during school holiday periods.
- Digital advertisements on screens in major train stations, such as the London Underground and Manchester Piccadilly.
- Spotify audio and visual recruitment advertisements in Carmarthenshire, Ceredigion, Pembrokeshire, and other areas as required. The adverts will run over 2-4 weeks.
- Poster advertisements in retail areas of the UK for example shopping centres or local convenience stores.
All poster content will be created by Hywel Dda University Health Board and will be provided to the successful bidder with the enquiry for each individual campaign. The Health Board would, during an initial meeting with the successful bidder, discuss plans for the years ahead, and timeline mutually agreed.
The successful bidder will provide:
Effective delivery plan, provided as a timeline for each campaign delivery
- A response time of 5 working days to initial requests.
- Photographic proof of all completed and delivered campaign.
- Statistics of campaign reach, to be provided up to 4 weeks after the campaign has ended detailing the success of each campaign.
This is a zero-commitment contract, with details of each campaign agreed between the service and provider as funding allows.