CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Seafood Market Development Brand Campaign

2.2

Description of the goods or services required

Menter a Busnes wish to procure the services of a branding and graphic design agency to assist in the development of a project brand as well as suite of promotional materials aimed at both consumers and businesses for the Seafood Market Development and Growth project.

It is an innovative initiative developed in collaboration between Menter a Busnes and Seafish (more details on both organisations can be found below). The project aims to develop the market for Welsh Seafood domestically and internationally via i) the direct marketing of seafood from Wales and ii) providing the sector with marketing support iii) Welsh seafood festival support. The project will work directly with the Welsh seafood industry to define a clear brand identity and associated values for seafood from Wales and develop marketing campaigns and resources to facilitate the promotion of this identity and associated values. The project also aims to improve understanding of current market needs, increase marketing expertise within the sector and support Welsh fishing vessels to attain the Responsible Fishing Scheme (RFS) standard.

The Welsh Seafood Market Development and Growth Project will offer industry support through the following three strands:

Strand 1. Direct Marketing

● Business to Business Marketing

● Business to Consumer Marketing

Strand 2. Marketing Support

● Welsh Seafood Brand Identity (to also act as brand identity for the Welsh Seafood Market Development & Growth project)

● Bespoke Market and Consumer Research

● Seafish Responsible Fishing Scheme (RFS) Pilot

● Marketing Toolkits to Facilitate Marketing

● Workshops and Online Resources to Facilitate Marketing

● Stakeholder Engagement and Communication

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=87430.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

The contract value is up to £40,000 exclusive of VAT.

This invitation to tender requires the design and delivery of a strong, high impact brand identity for Welsh Seafood and the Welsh Seafood Market Development & Growth project that will work successfully across a wide range of media. The brand identity must ensure that the project and its impact is immediately visible and achieves a rapid, significant difference in market access / Welsh seafood business sales / turnover within the next three years.

It is essential that the brand obtains strong buy in and support from the Wesh seafood industry from the very beginning. Brand development and implementation must therefore be insight-driven and industry-led from day one.

We are seeking to commission a suitably qualified individual / agency to fulfil the following tasks:

1. Design and deliver effective Welsh seafood stakeholder engagement to ensure industry-led, bottom up approach, brand development and implementation.

2. Design and deliver a strong, insight-driven and industry-led high impact brand (complete with brand guidelines) to promote Welsh seafood and the project from sea to plate, domestically and internationally.

3. Provide graphic design services to create a suite of promotional materials which will be utilised across a variety of media including online, email and print, including marketing toolkits for businesses.

4. Provide a framework to measure brand and communication effectiveness which will form part of our overall project monitoring and evaluation activities. The project as a whole is also being externally evaluated and a company has been appointed to complete this exercise.

5. Explore and present options to ensure the longevity of Welsh seafood brand identity beyond the three years EMFF-funded Welsh Seafood Market Development & Growth project activity.

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

Welsh

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:87430)

Relates to the following project/programme financed by EU Community Funds: European Maritime and Fisheries Fund & Welsh Government.

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice