II.2.2) Additional CPV code(s)

75125000

79416200

79416100

79416000

63510000

71241000

72224000

73000000

73200000

73210000

79000000

79340000

79341000

79341100

79341200

79341400

79342000

79400000

79410000

79411000

79411100

79413000

79415200

79952100

79953000

79961000

79960000

79961100

79961200

79961300

79961350

92000000

92111200

92111210

92111220

92111230

92111240

92226000

92312211

92331210

98000000

II.2.3) Place of performance

NUTS code:

UKL14

Main site or place of performance:

Two regions of North Wexford and North Pembrokeshire

II.2.4) Description of the procurement

The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as -

- To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season.

- To undertake cross-selling of each destination within the other destination’s territory

- To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland.

- To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 127 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions.

The extension to Phase 2 is dependent on:

- the Council’s application for additional funding for Phase 2 being approved;

- satisfactory performance and delivery by the successful tenderer during Phase 1;

the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

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UK

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