CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Social Media Support Service

2.2

Description of the goods or services required

We are seeking a Contractor to further develop our engagement with, and effectiveness of, social media and report on its effectiveness.

We need to ensure people are aware of the work we do to improve and regulate both general and vocational qualifications in Wales. Ultimately, we want to further build public confidence in qualifications and the qualifications system.

It means engaging with stakeholders in the education and employment sectors, as well as learners and parents. We have a number of stories to tell, explaining our work to monitor and improve both general and vocational qualifications. It means we engage with a variety of different audiences, not only those involved in education.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=95643.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

We wish to award a contract for a period of 12 months with the option to extend for up to 2 further periods of up to 12 months for the following:

-A comprehensive action plan, with suggested KPIs, to improve QW’s social media presence across the 12 month period of the contract. These KPIs to be approved by the communications team at the commencement of the contract.

-The creation of engaging bilingual content tailored for different social media platforms.

-A 24/7 monitoring service, flagging reputational issues requiring fast (within one hour) response to the in-house communications team.

-A detailed monthly report on all social media activity, to be produced at the end of each calendar month. This to include information on the number of followers for each channel, the most popular messages and evaluations of specific campaign activity, etc. As part of this contract, the Contractor will also need to suggest ways that Qualifications Wales can improve its social media activity, including recommendations on which channels to use for individual target audiences.

The maximum annual budget available for this work is £20,000 INCLUDING VAT.

3 Conditions for Participation

3.1

Minimum standards and qualification required

The bidder must hold a current Cyber Essentials Certificate.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

QW192021

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:95643)

5.2

Additional Documentation

5.3

Publication date of this notice