CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Stakeholder Engagement - Long Term Conditions & Wellbeing

2.2

Description of the goods or services required

This specification is for the procurement of a bilingual engagement framework which can be used to launch new or updated services for people with Long Term Health Conditions and inform potential referrers of their existence.

The framework will comprise a standardised process for engagement including a style guide, design assets and stock images as well as digital and written templates. The initial project will be the relaunch of the Invest in Your Health programme but the framework should be appropriate for all current and future services. Materials will need to meet current legislation for data protection, accessibility and equality including the requirements of the Welsh Language Act.

The Long-Term Conditions and Wellbeing Programme invite quotations which meet the following specification from organisations, individuals or consortiums who can carry out the proposed activities detailed in this document. The successful bidder will provide:

A written guide detailing a step-by-step approach to launching a new healthcare service for people with a long-term condition.

A three-hour workshop introducing the basics of public engagement / marketing to staff within the service and the appropriate ways of using the materials provided to raise awareness of services.

A compendium of supporting templates to include, but not limited to:

Media release template

Social media post templates appropriate to different platforms (including Facebook and Twitter as a minimum)

Broadcast email templates

Information for service users

Information for referring health professionals

- proposed plan for the relaunch of the Invest in Your Health service.

- advice on a Framework for launching new services, a bilingual brand identity, templates and specific design elements for use within media outlets including local press, social, websites and any associated materials.

The development work should include but not be limited to the following requirements:

Collaborate with the team to research and secure input from existing stakeholders which is reflected in the final product.

Provide guidance for the team as to content required to deliver the most compelling message

Will need to include current NHS Wales and Powys Teaching Health Board branding

Will need to comply with NHS accessibility guidance and Welsh Language Standards Compliance

Create new templates, imagery and choose appropriate typefaces for use across internal documents, social media channels and other digital platforms (including websites).

Develop and produce materials that demonstrate continuity through tone and messaging and relevance to the service’s target audiences.

Establish guidelines for the use of the brand in print and digital scenarios and provide a platform from which to build campaigns and communications going forwards.

Supply and transfer the ownership of design assets in modifiable and raw file format including but not limited to .pdf, .doc, .ppt, .xls, .indd

All materials must use non-stigmatising language and images.

Ensure any images/graphics supplied are free from 3rd party copyright

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=114044

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

It is expected that the provider should be able to demonstrate a wide knowledge of brand development, graphic design and marketing skills.

The new branding will need to engage the service’s existing and target audiences. The service’s audiences can be broken into a number of primary divisions:

Third Sector

Potential Service Users

Existing Service Users

Internal health board staff and volunteers

Social care and other statutory bodies

Community Health Council

General Practice and other Primary Care contractors

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

Q.5337

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:114044)

5.2

Additional Documentation

5.3

Publication date of this notice