Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Welsh Government
Corporate Procurement Services, Cathays Park
Cardiff
CF10 3NQ
UK
Telephone: +44 3000257095
E-mail: CPSProcurementAdvice@gov.wales
NUTS: UKL
Internet address(es)
Main address: http://gov.wales
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Communications Plan for Marketing & Product Distribution
Reference number: C020/2022/2023
II.1.2) Main CPV code
75125000
II.1.3) Type of contract
Services
II.1.4) Short description
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots:
Lot 1 - North Wales
Lot 2 - Mid Wales
Lot 3 - West Wales
Lot 4 - South Wales
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
200 540.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Communications Plan for Marketing & Product Distribution - North Wales Region
II.2.2) Additional CPV code(s)
75125000
II.2.3) Place of performance
NUTS code:
UKL
Main site or place of performance:
North Wales region
II.2.4) Description of the procurement
Lot 1 - North Wales region
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs.
ITT Reference for lot 1 - 94970
II.2.5) Award criteria
Quality criterion: Evidence your knowledge of the tourism sector in Wales, describe your approach to developing and delivering effective communication plans.
/ Weighting: 30
Quality criterion: Demonstrate your understanding and knowledge of effective stakeholder engagement through a variety of offline and online channels and how you will use this to deliver successful communication plans
/ Weighting: 30
Quality criterion: Evidenced understanding of working with Government bodies and experience of delivering projects / strategies to Government bodies
/ Weighting: 10
Quality criterion: Demonstrate sufficient resource to deliver effective regional communication plans
/ Weighting: 10
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Etender ITT Reference for Lot 1 - North Wales Region is 94970
Lot No: 2
II.2.1) Title
Communications Plan for Marketing & Product Distribution - Mid Wales Region
II.2.2) Additional CPV code(s)
75125000
II.2.3) Place of performance
NUTS code:
UKL
Main site or place of performance:
Mid Wales Region
II.2.4) Description of the procurement
Lot 2 - Mid Wales Region
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs.
etender reference for lot 2 - Mid Wales Region - 94971
II.2.5) Award criteria
Quality criterion: Evidence your knowledge of the tourism sector in Wales, describe your approach to developing and delivering effective communication plans.
/ Weighting: 30
Quality criterion: Demonstrate your understanding and knowledge of effective stakeholder engagement through a variety of offline and online channels and how you will use this to deliver successful communication plans
/ Weighting: 30
Quality criterion: Evidenced understanding of working with Government bodies and experience of delivering projects / strategies to Government bodies
/ Weighting: 10
Quality criterion: Demonstrate sufficient resource to deliver effective regional communication plans.
/ Weighting: 10
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
etender reference for lot 2 - Mid Wales Region is 94971
Lot No: 3
II.2.1) Title
Communications Plan for Marketing & Product Distribution - West Wales Region
II.2.2) Additional CPV code(s)
75125000
II.2.3) Place of performance
NUTS code:
UKL
Main site or place of performance:
West Wales region
II.2.4) Description of the procurement
Lot 3 - West Wales region
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs.
etender reference for lot 3 - West Wales Region - 94973
II.2.5) Award criteria
Quality criterion: Evidence your knowledge of the tourism sector in Wales, describe your approach to developing and delivering effective communication plans.
/ Weighting: 30
Quality criterion: Demonstrate your understanding and knowledge of effective stakeholder engagement through a variety of offline and online channels and how you will use this to deliver successful communication plans
/ Weighting: 30
Quality criterion: Evidenced understanding of working with Government bodies and experience of delivering projects / strategies to Government bodies
/ Weighting: 10
Quality criterion: Demonstrate sufficient resource to deliver effective regional communication plans.
/ Weighting: 10
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
etender reference for lot 3 - West Wales Region is 94973
Lot No: 4
II.2.1) Title
Communications Plan for Marketing & Product Distribution - South Wales Region
II.2.2) Additional CPV code(s)
75125000
II.2.3) Place of performance
NUTS code:
UKL
Main site or place of performance:
South Wales region
II.2.4) Description of the procurement
Lot 4 - South Wales region
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs.
etender reference for lot 4 - South Wales Region - 94974
II.2.5) Award criteria
Quality criterion: Evidence your knowledge of the tourism sector in Wales, describe your approach to developing and delivering effective communication plans.
/ Weighting: 30
Quality criterion: Demonstrate your understanding and knowledge of effective stakeholder engagement through a variety of offline and online channels and how you will use this to deliver successful communication plans
/ Weighting: 30
Quality criterion: Evidenced understanding of working with Government bodies and experience of delivering projects / strategies to Government bodies
/ Weighting: 10
Quality criterion: Demonstrate sufficient resource to deliver effective regional communication plans.
/ Weighting: 10
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
etender reference for lot 4 - South Wales Region - 94974
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 022-121344
Section V: Award of contract
Lot No: 1
Title: Communications Plan for Marketing & Product Distribution - North Wales Region
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/09/2022
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
North Wales Tourism
9 Wynnstay Road
Colwyn Bay
LL298NB
UK
Telephone: +44 492-531731
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 48 900.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Communications Plan for Marketing & Product Distribution - Mid Wales Region
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/09/2022
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Mid Wales Tourism Ltd
The Station, Heol Maengwyn
Machynlleth
SY208TG
UK
Telephone: +44 654702653
NUTS: UKL24
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 59 840.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Title: Communications Plan for Marketing & Product Distribution - West Wales Region
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/09/2022
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Mid Wales Tourism Ltd
The Station, Heol Maengwyn
Machynlleth
SY208TG
UK
Telephone: +44 654702653
NUTS: UKL24
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 45 900.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Title: Communications Plan for Marketing & Product Distribution - South Wales Region
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/09/2022
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Mid Wales Tourism Ltd
The Station, Heol Maengwyn
Machynlleth
SY208TG
UK
Telephone: +44 654702653
NUTS: UKL24
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 45 900.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
E-TENDER INFORMATION:
https://etenderwales.bravosolution.co.uk
- The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.
- Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.
- The User who performs the Registration becomes the Super User for the Organisation.
- On registering on the Platform the Super User will select a Username and will receive a password.
- The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.
- In order to log-in to the Platform please enter your Username and Password.
- Note: If you forget your Password then visit the homepage and click “Forgot your password?”
- Registration should only be performed once for each Organisation.
- If you think that someone in your Organisation may have already registered on this Platform then you must not register again.
- Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.
- Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).
- Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform.
- Tenders must be uploaded to the BravoSolution portal by 2pm
HOW TO FIND THE ITT:
- Once logged in you must click on ‘ITT’s Open to all Suppliers’
- The etender references for this contract are: Project_50355 and
ITT _94812
- Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.
- You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area.
- Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.
NOTE: The authority is using eTenderwales to carry out this procurement process.To obtain further information record your interest on Sell2Wales at http://www.sell2wales.gov.wales/search/search_switch.aspx?ID= 87677
(WA Ref:87677)
Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:
as described in the tender documents
The buyer considers that this contract is suitable for consortia bidding.
Etender ITT reference for each of the 4 lots:
Lot 1 - North Wales Region -94970
Lot 2 - Mid Wales Region - 94971
lOT 3 - West Wales Region - 94973
Lot 4 - South Wales Region - 94974
(WA Ref:124900)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
21/09/2022