Summary
- OCID:
- ocds-h6vhtk-051d8e
- Published by:
- Llywodraeth Cymru / Welsh Government
- Authority ID:
- AA0007
- Publication date:
- 15 September 2025
- Deadline date:
- 31 October 2025
- Notice type:
- UK2
- Has documents:
- No
- Has SPD:
- No
- Has Carbon Reduction Plan:
- N/A
Abstract
The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.The new Framework Agreement will combine two existing Agreements which are due to expire in December 2025 and March 2026.The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.
Full notice text
Scope
Procurement reference
WGCD-PCS-136-25
Procurement description
The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.
The new Framework Agreement will combine two existing Agreements which are due to expire in December 2025 and March 2026.
The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.
Total value (estimated)
74000000 GBP Excluding VAT
88800000 GBP Including VAT
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2030, 23:59PM
Is a framework being established?
Yes
Contracting authority
Llywodraeth Cymru / Welsh Government
Identification register:
Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Town/City: Cardiff
Postcode: CF10 3NQ
Country: United Kingdom
Website: http://gov.wales
Public Procurement Organisation Number: PQYQ-3841-BHTP
Contact name: Faye Moore
Email: faye.moore@gov.wales
Organisation type: Public authority - central government
Devolved regulations that apply: Wales
Procedure
Is the total value above threshold?
Above threshold
Lots
Divided into 1 lots
Lot number: 1
CPV classifications
- 79340000 - Advertising and marketing services
Sustainability
Small and medium-sized enterprises (SME)
Contract start date (estimated)
01 April 2026, 00:00AM
Contract end date (estimated)
31 March 2030, 23:59PM
Engagement
Engagement process description
It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.
Due date
31 October 2025, 23:59PM
Has the engagement period already ended?
No
Submission
Publication date of tender notice (estimated)
07 November 2025
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 79340000 |
Advertising and marketing services |
Market and economic research; polling and statistics |
Delivery locations
| ID |
Description
|
| 1020 |
East Wales |
| 1010 |
West Wales and The Valleys |
Document family
|
Notice details
|
- Publication date:
- 22 May 2025
- Deadline date:
- Notice type:
- UK1
- Version:
- 1
- Authority name:
- Llywodraeth Cymru / Welsh Government
|
- Publication date:
- 15 September 2025
- Deadline date:
- 31 October 2025 23:59
- Notice type:
- UK2
- Version:
- 1
- Authority name:
- Llywodraeth Cymru / Welsh Government
|
About the buyer
- Main contact:
- n/a
- Admin contact:
- n/a
- Technical contact:
- n/a
- Other contact:
- n/a