Contract
Brand, Campaign Creative Delivery
ID: 1
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
Annual extension to a maximum of 4 years in total. 3 years initial duration + 1 year optional extension.
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services.
Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 1
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 2
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 3
Reporting frequency: 12
Cymru Wales Digital Delivery
ID: 2
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
Annual extension to a maximum of 4 years in total. 3 years initial duration + 1 year optional extension.
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services.
Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 4
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 5
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 6
Reporting frequency: 12
Brand Media Production (Alaw)
ID: 3
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 7
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 8
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 9
Reporting frequency: 12
Brand Media Production (Atebol)
ID: 4
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 10
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 11
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 12
Reporting frequency: 12
Brand Media Production (Boom Cymru)
ID: 5
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 13
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 14
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 15
Reporting frequency: 12
Brand Media Production (Storm & Shelter)
ID: 6
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 16
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 17
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 18
Reporting frequency: 12
Brand Media Production (Working Word)
ID: 7
Is the total value above threshold?
Above threshold
Date the contract will be signed (estimated)
01 July 2026, 00:00AM
Contract dates (estimated)
02 July 2026, 00:00AM to 01 July 2029, 23:59PM
Extension end date (if all the extensions are used): 01 July 2030
Can this contract be extended?: Yes
Renewal description:
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.
Key performance indicators
Timely submission of specific campaign performance Indicators
ID: 19
Reporting frequency: 12
Quality of Goods/Services Delivered (Quality Performance KPI)
ID: 20
Reporting frequency: 12
Timely Submission of Social Value reporting
ID: 21
Reporting frequency: 12