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Cymraeg

UK7

Baby Bundles

  • First published: 27 August 2026
  • Last modified: 27 August 2026
  • Version: 1

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-04ebcb
Published by:
Llywodraeth Cymru / Welsh Government
Authority ID:
AA0007
Publication date:
27 August 2026
Deadline date:
-
Notice type:
UK7
Has documents:
Yes
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.

Since the initial contract award:

Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement.

The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

Full notice text

Scope

Procurement reference

C221/2024/2025

Procurement description

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.

Since the initial contract award:

Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement.

The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

Contracting authority

Llywodraeth Cymru / Welsh Government

Identification register:

  • GB-PPON

Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services

Town/City: Cardiff

Postcode: CF10 3NQ

Country: United Kingdom

Website: http://gov.wales

Public Procurement Organisation Number: PQYQ-3841-BHTP

Contact name: ANGHARAD SIMMONDS

Email: angharad.simmonds@gov.wales

Organisation type: Public authority - central government

Devolved regulations that apply: Wales

Supplier

Allied Publicity Services (Manchester) Limited

Identification register:

  • GB-PPON

Address 1: Oakhurst Drive

Town/City: Cheadle

Postcode: SK3 0RT

Country: United Kingdom

Public Procurement Organisation Number: PLHR-2893-BNZQ

Email: angharad.simmonds@gov.wales

Type:

  • Large

Procedure

Procedure type

Open procedure

Contract

Baby Bundles

ID: 1

Is the total value above threshold?

Above threshold

Date the contract will be signed (estimated)

16 July 2025, 00:00AM

Contract dates (estimated)

01 August 2025, 00:00AM to 31 October 2030, 23:59PM

Documents

ID

A-21638

Document type

Description

KPIs

Key performance indicators

KPI 1: Right First Time Delivery

ID: 1

Reporting frequency: 1

KPI 2: On-Time Delivery Performance

ID: 2

Reporting frequency: 1

KPI 3: Customer Satisfaction

ID: 3

Reporting frequency: 3

Lots

Divided into 1 lots

Lot number: 1 Status: Complete

Documents

ID

conflictOfInterest

Document type

Conflict of interest

Description

Not published

Coding

Commodity categories

ID Title Parent category
33750000 Baby care products Personal care products
18411000 Baby clothing Special clothing
79822500 Graphic design services Composition services
79920000 Packaging and related services Miscellaneous business and business-related services
64121200 Parcel delivery services Multi-modal courier services
79823000 Printing and delivery services Services related to printing
79810000 Printing services Printing and related services
79342200 Promotional services Marketing services

Delivery locations

ID Description
1000 WALES

Document family

Notice details
Publication date:
11 March 2025
Deadline date:
Notice type:
UK2
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
13 March 2025
Deadline date:
12 May 2025 14:00
Notice type:
UK3
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
02 April 2025
Deadline date:
14 May 2025 14:00
Notice type:
UK4
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
02 July 2025
Deadline date:
Notice type:
UK6
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
27 August 2026
Deadline date:
Notice type:
UK7
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details

Additional documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Current documents

docx
docx13.86 KB
This file may not be accessible.

Replaced documents

There are no previous versions of these documents.

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