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Contract Notice

Contract for Cross Platform Social Media Campaign (TikTok & Instagram)

  • First published: 16 December 2021
  • Last modified: 16 December 2021

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-kuma6s-116861
Published by:
City & County of Swansea
Authority ID:
AA0254
Publication date:
16 December 2021
Deadline date:
10 January 2022
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Summary of Contract Deliverables To summarise, the successful bidder will: Deliver a Swansea Bay TikTok Launch and Instagram Campaign Plan. Include a Media Schedule clearly indicating balance of paid-for and organic activity throughout the life of the campaign. Include a rationale as to why the specific types of paid-for activity were selected. Develop the creative concept for the campaign and include in the Campaign Plan. Purchase and book all paid-for activity. Produce or source all the campaign assets, eg video, images, copy, music etc,. Launch the campaign and be responsible for posting on TikTok and Instagram during the contract period. Report weekly on the progress of the campaign, against the targets set in the submission. Produce an illustrated final report: 1. Which summarises the campaign 2. Analyses the actual campaign performance against the targets set 3. Highlights what elements worked well and what didn’t, with respect to organic and paid-for activity 4. Makes recommendations for the future development of the Swansea Bay TikTok platform following the contract period 5. Ensure that all activity and content is approved by the Client prior to posting. No content will be posted without the express written approval of the Client.

Full notice text

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


City & County of Swansea

Procurement Department, Civic Centre, Oystermouth Road,,

Swansea

SA1 3SN

UK

Lisa Evans

+44 7966230649

procurement@swansea.gov.uk

http://https://www.swansea.gov.uk/dobusiness
https://etenderwales.bravosolution.co.uk/home.html
https://etenderwales.bravosolution.co.uk/home.html

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Contract for Cross Platform Social Media Campaign (TikTok & Instagram)

2.2

Description of the goods or services required

Summary of Contract Deliverables

To summarise, the successful bidder will:

Deliver a Swansea Bay TikTok Launch and Instagram Campaign Plan. Include a Media Schedule clearly indicating balance of paid-for and organic activity throughout the life of the campaign. Include a rationale as to why the specific types of paid-for activity were selected. Develop the creative concept for the campaign and include in the Campaign Plan.

Purchase and book all paid-for activity. Produce or source all the campaign assets, eg video, images, copy, music etc,. Launch the campaign and be responsible for posting on TikTok and Instagram during the contract period.

Report weekly on the progress of the campaign, against the targets set in the submission.

Produce an illustrated final report:

1. Which summarises the campaign

2. Analyses the actual campaign performance against the targets set

3. Highlights what elements worked well and what didn’t, with respect to organic and paid-for activity

4. Makes recommendations for the future development of the Swansea Bay TikTok platform following the contract period

5. Ensure that all activity and content is approved by the Client prior to posting. No content will be posted without the express written approval of the Client.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=116861

2.3

Notice Coding and Classification

22462000 Advertising material
32310000 Radio broadcast receivers
45232331 Ancillary works for broadcasting
64228000 Television and radio broadcast transmission services
64228100 Television broadcast transmission services
79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79342100 Direct marketing services
79413000 Marketing management consultancy services
79961100 Advertising photography services
92111200 Advertising, propaganda and information film and video-tape production
92111210 Advertising film production
92111220 Advertising video-tape production
1018 Swansea

2.4

Total quantity or scope of tender

See Tender Documents

3 Conditions for Participation

3.1

Minimum standards and qualification required

Please See Tender Documents

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

CCS/21/399

4.3

Time Limits

Time-limit for receipt of completed tenders
    10-01-2022  Time  12:00

Estimated award date
 17-01-2022

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN  CY 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Register your company on the eTenderWales portal (this is only required once):

— Navigate to the portal: http://etenderwales.bravosolution.co.uk

— Click the “Suppliers register here” link.

— Enter your correct business and user details.

— Note the username you chose and click “Save” when complete.

— You will shortly receive an e-mail with your unique password (please keep this secure).

— Agree to the terms and conditions and click “continue”.

2. Express an interest in the project:

— Login to the portal with your username/password.

— Click the “ITTs Open to All Suppliers” link (these are the ITTs open to any registered supplier).

— Click on the relevant ITT to access the content.

— Click the “Express Interest” button in the “Actions” box on the left-hand side of the page.

— This will move the ITT into your “My ITTs” page (this is a secure area reserved for your projects only).

— Click on the ITT code. You can now access any attachments by clicking the “Settings and Buyer Attachments” in the “Actions” box.

3. Responding to the invitation to tender:

— You can now choose to “Reply” or “Reject” (please give a reason if rejecting).

— You can now use the “Messages” function to communicate with the buyer and seek any clarification.

— Note the deadline for completion, then follow the onscreen instructions to complete the ITT.

— There may be a mixture of online and offline actions for you to perform (there is detailed online help available).

If you require any further assistance use the online help. Alternatively, the BravoSolution helpdesk can be contacted (Monday to Friday, 8:00 to 18:00) on:

— E-mail: help@bravosolution.co.uk

— Phone: +44 8003684850

Thanks

(WA Ref:116861)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice

 16-12-2021

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services
79341100 Advertising consultancy services Advertising services
92111210 Advertising film production Motion picture and video production services
79341200 Advertising management services Advertising services
22462000 Advertising material Trade-advertising material, commercial catalogues and manuals
79961100 Advertising photography services Photographic services
79341000 Advertising services Advertising and marketing services
92111220 Advertising video-tape production Motion picture and video production services
92111200 Advertising, propaganda and information film and video-tape production Motion picture and video production services
45232331 Ancillary works for broadcasting Ancillary works for pipelines and cables
79342100 Direct marketing services Marketing services
79413000 Marketing management consultancy services Business and management consultancy services
79342000 Marketing services Advertising and marketing services
32310000 Radio broadcast receivers Television and radio receivers, and sound or video recording or reproducing apparatus
64228000 Television and radio broadcast transmission services Telecommunication services except telephone and data transmission services
64228100 Television broadcast transmission services Television and radio broadcast transmission services

Delivery locations

ID Description
1018 Swansea

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
16 December 2021
Deadline date:
10 January 2022 00:00
Notice type:
Contract Notice
Authority name:
City & County of Swansea
Publication date:
08 April 2022
Notice type:
Contract Award Notice
Authority name:
City & County of Swansea

About the buyer

Main contact:
procurement@swansea.gov.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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