Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Pembrokeshire County Council
County Hall, Haverfordwest
Pembrokeshire
SA61 1TP
UK
E-mail: donna.barker@pembrokeshire.gov.uk
NUTS: UKL14
Internet address(es)
Main address: www.pembrokeshire.gov.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0255
I.1) Name and addresses
Wexford County Council
Wexford
Y35WY93
IE
E-mail: Eoghan.Greene@wexfordcoco.ie
NUTS: IE
Internet address(es)
Main address: https://www.wexfordcoco.ie/
I.1) Name and addresses
Pembrokeshire Coast National Park Authority
Llanion Park
Pembroke Dock
SA72 6DY
UK
E-mail: info@pembrokeshirecoast.org.uk
NUTS: UKL14
Internet address(es)
Main address: www.pembrokeshirecoast.org.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA22450
I.1) Name and addresses
Visit Wexford
Wexford
IE
E-mail: hello@visitwexford.ie
NUTS: IE
Internet address(es)
Main address: https://www.visitwexford.ie/
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=
I.2) Joint procurement
The contract involves joint procurement
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of a Destination Marketing Programme under the Ancient Connections Project
Reference number: PROC/2021/071
II.1.2) Main CPV code
79413000
II.1.3) Type of contract
Services
II.1.4) Short description
This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients.
This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections – The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
124 100.00
GBP/ Highest offer:
127 348.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
75125000
79416200
79416100
79416000
63510000
71241000
72224000
73000000
73200000
73210000
79000000
79340000
79341000
79341100
79341200
79341400
79342000
79400000
79410000
79411000
79411100
79413000
79415200
79952100
79953000
79961000
79960000
79961100
79961200
79961300
79961350
92000000
92111200
92111210
92111220
92111230
92111240
92226000
92312211
92331210
98000000
II.2.3) Place of performance
NUTS code:
UKL14
Main site or place of performance:
Two regions of North Wexford and North Pembrokeshire
II.2.4) Description of the procurement
The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as -
- To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season.
- To undertake cross-selling of each destination within the other destination’s territory
- To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland.
- To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.
II.2.5) Award criteria
Quality criterion: Method Statement 1
/ Weighting: 15
Quality criterion: Method Statement 2
/ Weighting: 15
Quality criterion: Method Statement 3
/ Weighting: 5
Quality criterion: Creative Approach
/ Weighting: 15
Quality criterion: Cross Border Contect
/ Weighting: 15
Quality criterion: Relevant Experience
/ Weighting: 10
Quality criterion: Methid Statement 4
/ Weighting: 5
Price
/ Weighting:
20
II.2.11) Information about options
Options:
Yes
Description of options:
Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions.
The extension to Phase 2 is dependent on:
- the Council’s application for additional funding for Phase 2 being approved;
- satisfactory performance and delivery by the successful tenderer during Phase 1;
the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 208-509154
Section V: Award of contract
Contract No: PROC/2021/071
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
08/02/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Heavenly Ltd
Crichton House, Mount Stuart Square
Cardiff
CF105EE
UK
Telephone: +44 7737414651
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
124 100.00
GBP
/ Highest offer:
125 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Free Ancient Connections Webinar – How to Use E-Tender Wales Portal
Wednesday 28th October 2020, 1:30-2:30pm on Zoom
- With Guto Carrod - from Business Wales
This is a 40-minute workshop and demo on how to register, find opportunities, express an interest, start, save, edit and submit a tender on the E-Tender Wales Portal. Followed by a 20-minute Q&A session.
PLEASE REGISTER in advance.
Zoom registration link: https://zoom.us/meeting/register/tJIudOutqzwrE9GUSwHqKdKvRABV-zD6eG7x
(WA Ref:108184)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
12/02/2021