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Summary

OCID:: ocds-h6vhtk-052c1d
Published by:: Senedd Cymru / Welsh Parliament
Authority ID:: AA0424
Publication date:: 04 June 2025
Deadline date:: 04 July 2025
Notice type:: UK4
Has documents:: Yes
Has SPD:: No
Has Carbon Reduction Plan:: N/A

Abstract

We wish to establish a framework of suppliers that can support us with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.The framework duration will be five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.Lot 1 – Integrated Marketing ServicesLot 2 - Creator Partnerships (influencers)Lot 3 - Creative Services

Full notice text

Scope

Procurement reference

1262

Procurement description

We wish to establish a framework of suppliers that can support us with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.

The framework duration will be five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.

Lot 1 – Integrated Marketing Services

Lot 2 - Creator Partnerships (influencers)

Lot 3 - Creative Services

Main category

Services

Delivery regions

UKL - Wales

Total value (estimated, excluding VAT)

500000 GBP to 502000GBP

Contract dates (estimated)

19 September 2025, 00:00AM to 18 September 2030, 23:59PM

Is a framework being established?

Yes

Contracting authority

Senedd Cymru / Welsh Parliament

Identification register:

GB-PPON

Address 1: Senedd Cymru / Welsh Parliament

Town/City: Cardiff

Postcode: CF99 1SN

Country: United Kingdom

Website: www.senedd.wales.org/abthome/abt-procurement.htm

Public Procurement Organisation Number: PZHB-8494-NVZZ

Contact name: Alexander Charles Dalton

Email: Alexander.Dalton@senedd.wales

Telephone: 0300 200 6265

Organisation type: Public authority - central government

Devolved regulations that apply: Wales

Procedure

Procedure type

Competitive flexible procedure

Is the total value above threshold?

Above threshold

Trade agreements

Government Procurement Agreement (GPA)

Framework

Further information about fees

N/A

Percentage fee charged to suppliers

Type of framework

Closed

Maximum number of suppliers

Award method when using the framework

With and without reopening competition

Justification for framework term

The contract period runs in line with the Senedd Election.

Framework operation description

As per tender documents

Lots

Divided into 3 lots

Integrated Marketing Services

Lot number: 1

Description

Fully integrated agency providing a range of services including media planning, buying, creative, production, partnerships, marketing (including digital and out of home) and PR.

CPV classifications

79340000 - Advertising and marketing services
79310000 - Market research services
79410000 - Business and management consultancy services

Delivery regions

UKL - Wales

Lot value (estimated)

250000 GBP Excluding VAT

300000 GBP Including VAT

Criteria used to select suppliers to tender for this lot

true

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

19 September 2025, 00:00AM

Contract end date (estimated)

18 September 2030, 23:59PM

Description of how multiple lots may be awarded

As detailed in the Tender Documents.

Participation

Conditions

Economic

Conditions of participation

As per tender documents

Conditions

Economic

Conditions of participation

As per tender documents

Conditions of participation

As Per Tender Documents

Award criteria

Type: quality

Name

Quality

Description

Quality Section Total 60 Marks

1. Delivery of service 30 Marks

Sub Criteria:

Project management approach - Method Statement 20 Marks

Timelines 5 Marks

Branding 5 Marks

2. Innovation and creativity 20 Marks

Sub Criteria: Campaign plan –

Creative concepts (5 Marks)

Varied channel plan (5 Marks)

Creative products are a diverse representation. (5 Marks)

One creative example (5 Marks)

3. Evaluation 10 Marks

Sub Criteria: Campaign Evaluation Methods 5 Marks

Campaign evaluation alignment with the Senedd’s goals and objectives 5 Marks

Weighting: 60.00

Weighting type: percentageExact

Type: cost

Name

Cost

Description

Cost Section Total 40 Marks

Sub Criteria: Cost of scenario proposal 30 Marks

Value for money and Impact 10 Marks

Weighting: 40.00

Weighting type: percentageExact

Creator Partnerships (influencers)

Lot number: 2

Description

Suppliers, that specialise in working with Wales-based creators, to lead the campaign’s creator partnership.

CPV classifications

79340000 - Advertising and marketing services
79310000 - Market research services
79410000 - Business and management consultancy services

Delivery regions

UKL - Wales

Lot value (estimated)

167000 GBP Excluding VAT

200400 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

19 September 2025, 00:00AM

Contract end date (estimated)

18 September 2030, 23:59PM

Description of how multiple lots may be awarded

As detailed in the Tender Documents.

Participation

Conditions

Economic

Conditions of participation

As per Tender Documents

Conditions

Economic

Conditions of participation

As per Tender Documents

Award criteria

Type: quality

Name

Quality

Description

Quality 60

1. Delivery of service 30

Sub Criteria: Project management approach - Method Statement 20

Timelines 10

2. Innovation and creativity 20

Sub Criteria: Campaign plan –

Creative concepts (5 Marks)

Target audiences (5 Marks)

Reaching the diverse representation of the people of Wales (5 Marks)

Showcase of last 3 examples (5 Marks)

3. Evaluation 10

Sub Criteria: Evaluation of creator impact 5

Creator concepts alignment with the Senedd’s goals and objectives 5

Weighting: 60.00

Weighting type: percentageExact

Type: cost

Name

Cost

Description

Cost 40

Sub Criteria: Cost of scenario proposal 30

Value for money and Impact 10

Weighting: 40.00

Weighting type: percentageExact

Creative Production

Lot number: 3

Description

This lot aims to enlist a range of suppliers to provide the following creative services: branding, photography and filming / animation.

CPV classifications

79340000 - Advertising and marketing services

Delivery regions

UKL - Wales

Lot value (estimated)

85000 GBP Excluding VAT

101998 GBP Including VAT

Criteria used to select suppliers to tender for this lot

true

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

19 September 2025, 00:00AM

Contract end date (estimated)

18 September 2030, 23:59PM

Description of how multiple lots may be awarded

As detailed in the Tender Documents.

Participation

Conditions

Economic

Conditions of participation

As per Tender Documents

Conditions

Economic

Conditions of participation

As per Tender Documents

Conditions of participation

As per Tender Documents

Award criteria

Type: quality

Name

Quality

Description

Quality Total Section 60 Marks

1. Delivery of Service 40 Marks

Sub Criteria:

Project management approach -Method Statement 30 Marks

Timelines/Timescales 10 Marks

2. Innovation and creativity 20 Marks

Sub Criteria:

Two examples of work-

Creative concepts alignment with the Senedd’s goals and objectives within a restricted budget? (Max 10 points)

How will you ensure creative products are a diverse representation of the people of Wales? (Max 10 points)

Weighting: 60.00

Weighting type: percentageExact

Type: cost

Name

Cost

Description

Cost Total Section 40 Marks

Sub Criteria: Cost of Half Day Rate 30 Marks

Value for money and Impact 10 Marks

Weighting: 40.00

Weighting type: percentageExact

Award criteria

Type: quality

Name

Quality

Description

Quality Total Section 60 Marks

1. Delivery of Service 40 Marks

Sub Criteria:

Project management approach -Method Statement 30 Marks

Timelines/Timescales 10 Marks

2. Innovation and creativity 20 Marks

Sub Criteria:

Two examples of work-

Creative concepts alignment with the Senedd’s goals and objectives within a restricted budget? (Max 10 points)

How will you ensure creative products are a diverse representation of the people of Wales? (Max 10 points)

Weighting: 60.00

Weighting type: percentageExact

Type: cost

Name

Cost

Description

Cost Total Section 40 Marks

Sub Criteria: Cost of Half Day Rate 30 Marks

Value for money and Impact 10 Marks

Weighting: 40.00

Weighting type: percentageExact

Contract terms and risks

Payment terms

As per Tender Documents

Submission

Expression of interest deadline

04 July 2025, 10:00AM

Enquiry deadline

27 June 2025, 10:00AM

Date of award of contract

18 September 2025, 23:59PM

Submission address and any special instructions

https://etenderwales.bravosolution.co.uk/home.html

Minimum number of suppliers to be invited to tender

Maximum number of suppliers to be invited to tender

May tenders be submitted electronically?

Yes

Is this a recurring procurement?

Publication date of next tender notice (estimated)

28 May 2030, 23:59PM

Languages that may be used for submission

English
Welsh

Coding

Commodity categories

ID	Title	Parent category
79340000	Advertising and marketing services	Market and economic research; polling and statistics
79410000	Business and management consultancy services	Business and management consultancy and related services
79310000	Market research services	Market and economic research; polling and statistics

Delivery locations

ID	Description
1000	WALES

About the buyer

Main contact:: n/a
Admin contact:: n/a
Technical contact:: n/a
Other contact:: n/a

Further information

Date	Details

Additional documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.