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Contract Award Notice

Creation of Milford Dock Master Plan Destination Brand

  • First published: 08 October 2015
  • Last modified: 08 October 2015
  • Version: N/A
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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-kuma6s-029990
Published by:
Milford Haven Port Authority
Authority ID:
AA1129
Publication date:
08 October 2015
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

This notice is being submitted to OJEU on a Voluntary basis and is not subject to OJEU rules. The Milford Dock Master Plan was granted outline planning permission in 2015, following a 4 year planning process. This exciting regeneration scheme, which will be developed in phases, includes 480,000 sq. ft. of space available for food, retail, leisure, entertainment and residential developments. The plan will be developed around Milford Marina and Milford Fish Docks. The Milford Dock Master Plan development has already started, with 2 major projects complete; the development of 2 new buildings at Milford Fish Docks to provide food grade processing units enabling tenants to add value to catch landed on the quay, on the quay, and facilities to support the fishing industry are now complete. The new GBP6m dock lock project was officially opened in June 2015. The Dock Lock project is part of Visit Wales’ Coastal Tourism project, part funded by the European Regional Development Fund through the Welsh Government, to encourage tourism along the Welsh coastline. Transitions through the lock with the new gates has now reduced to as quick as 5 minutes (from up to 1 hour), which has already started to increase the appeal of Milford Marina with marine leisure customers. The Milford Dock Master Plan will create a mixed use community, in order to attract increased visitor numbers, attract businesses (including the fishing industry) to want to be based at the development, create jobs in the local area, and improve the local economy. All of this will deliver the objective of putting “Destination Milford” on the Pembrokeshire visitor map and start to attract those who associate Pembrokeshire with attractions such as popular towns including St Davids, and the beautiful areas in the south of the county such as Tenby and Saundersfoot, as well as the established visitor attractions. The brief requires the creative development of the Milford Dock Master Plan destination brand, including: 1. The definition of the name of the new development, supported by robust research and rationale (including brand testing) 2. A presentation of at least 3 initial creative approaches to brand representation, including examples of how these would work in different scenarios 3. The development of the chosen preferred route 4. Full brand/Corporate Identity guidelines, including direction on logos, fonts, colours, photography, tone and messaging for key audiences 5. The provision of all components required to deliver the brand physically and digitally. CPV: 79342000, 79413000, 79340000, 79342100, 73000000, 73100000, 73220000.

Full notice text

CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


Milford Haven Port Authority

Gorsewood Drive, Milford Haven

Pembrokeshire

SA73 3ER

UK

Marketing; Procurement

Caroline Thomas

+44 1646696100

caroline.thomas@mhpa.co.uk


www.mhpa.co.uk

http://www.sell2wales.gov.uk/search/Search_AuthProfile.aspx?ID=AA1129

I.2)

Type of contracting Authority and Main Activity or Activities

Checked box

Trust Port - an independant, commercially run organisation with statutory responsibilities

Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Checked box

Port Operations

No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Creation of Milford Dock Master Plan Destination Brand

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

27
Yes

II.1.2)

Main site or location of works, place of delivery or performance

Milford Dock, Milford Haven, Pembrokeshire


UK

II.1.3)

This notice involves a framework agreement

Checked box
Unchecked box

II.1.4)

Short description of the contract or purchase(s)

This notice is being submitted to OJEU on a Voluntary basis and is not subject to OJEU rules.

The Milford Dock Master Plan was granted outline planning permission in 2015, following a 4 year planning process. This exciting regeneration scheme, which will be developed in phases, includes 480,000 sq. ft. of space available for food, retail, leisure, entertainment and residential developments. The plan will be developed around Milford Marina and Milford Fish Docks.

The Milford Dock Master Plan development has already started, with 2 major projects complete; the development of 2 new buildings at Milford Fish Docks to provide food grade processing units enabling tenants to add value to catch landed on the quay, on the quay, and facilities to support the fishing industry are now complete. The new GBP6m dock lock project was officially opened in June 2015. The Dock Lock project is part of Visit Wales’ Coastal Tourism project, part funded by the European Regional Development Fund through the Welsh Government, to encourage tourism along the Welsh coastline. Transitions through the lock with the new gates has now reduced to as quick as 5 minutes (from up to 1 hour), which has already started to increase the appeal of Milford Marina with marine leisure customers.

The Milford Dock Master Plan will create a mixed use community, in order to attract increased visitor numbers, attract businesses (including the fishing industry) to want to be based at the development, create jobs in the local area, and improve the local economy. All of this will deliver the objective of putting “Destination Milford” on the Pembrokeshire visitor map and start to attract those who associate Pembrokeshire with attractions such as popular towns including St Davids, and the beautiful areas in the south of the county such as Tenby and Saundersfoot, as well as the established visitor attractions.

The brief requires the creative development of the Milford Dock Master Plan destination brand, including:

1. The definition of the name of the new development, supported by robust research and rationale (including brand testing)

2. A presentation of at least 3 initial creative approaches to brand representation, including examples of how these would work in different scenarios

3. The development of the chosen preferred route

4. Full brand/Corporate Identity guidelines, including direction on logos, fonts, colours, photography, tone and messaging for key audiences

5. The provision of all components required to deliver the brand physically and digitally.

II.1.5)

Common Procurement Vocabulary (CPV)

79342000
79413000
79340000
79342100
73000000
73100000
73220000

II.1.6)

Contract covered by the government procurement agreement (GPA)

No

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

   4400   133000   GBP   

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

Unchecked box
Checked box
Case studies and submission 15
Understanding of brief 20
Response to brief 25
Extra effort in response 15
Key connection with personnel 15
Innovation / added value 10

IV.2.2)

An electronic auction has been used

No

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

IV.3.2)

Previous publication(s) concerning the same contract


2015/S 132-243652 11-07-2015

Other previous publications

Section V: Award of contract

V.1)

Date of contract award:

 18-09-2015

V.2)

Numbers of offers received:

17

V.3)

Name and address of economic operator to whom the contract has been awarded


Small Back Room

5 Wootton Street, 5 Wootton Street

London

SE15 4EY

UK




V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

No

Short description of the value/proportion of the contract to be subcontracted

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

No



VI.2)

Additional Information

(WA Ref:35208)

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.3.2)

Lodging of appeals

VI.3.3)

Service from which information about the lodging of appeals may be obtained










VI.4)

Dispatch date of this Notice

 08-10-2015

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
73220000 Development consultancy services Research and development consultancy services
79342100 Direct marketing services Marketing services
79413000 Marketing management consultancy services Business and management consultancy services
79342000 Marketing services Advertising and marketing services
73000000 Research and development services and related consultancy services Research and Development
73100000 Research and experimental development services Research and development services and related consultancy services

Delivery locations

ID Description
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
09 July 2015
Deadline date:
15 July 2015 00:00
Notice type:
Contract Notice
Authority name:
Milford Haven Port Authority
Publication date:
05 November 2015
Deadline date:
11 November 2015 00:00
Notice type:
Contract Award Notice
Authority name:
Milford Haven Port Authority
Publication date:
08 October 2015
Notice type:
Contract Award Notice
Authority name:
Milford Haven Port Authority
Publication date:
17 November 2015
Notice type:
Additional Information
Authority name:
Milford Haven Port Authority

About the buyer

Main contact:
caroline.thomas@mhpa.co.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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