Summary
                        
                        
                            - OCID:
 
                            - ocds-h6vhtk-052c1d
 
                            - Published by:
 
                            - Senedd Cymru / Welsh Parliament
 
                            - Authority ID:
 
                            - AA0424
 
                            - Publication date:
 
                            - 10 October 2025
 
                            - Deadline date:
 
                            - -
 
                            - Notice type:
 
                            - UK6
 
                            - Has documents:
 
                            - No
 
                            - Has SPD:
 
                            - No
 
                            - Has Carbon Reduction Plan:
 
                            - N/A
 
                        
                        
                        
                            Abstract
                        
                        A framework of suppliers that supports the Senedd with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.  Suppliers will support us to raise awareness, increase understanding and encourage participation in the work of the Senedd by providing integrated marketing services, content creator partnerships and creative services, such as branding, photography and animation. The framework duration is for five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.
                    
 
                    
                    
                    
                        
                            Full notice text
                        
                        
                            
    
    
        Scope
    
        Procurement reference
        1262
     
    
        Procurement description
        A framework of suppliers that supports the Senedd with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.  
Suppliers will support us to raise awareness, increase understanding and encourage participation in the work of the Senedd by providing integrated marketing services, content creator partnerships and creative services, such as branding, photography and animation. 
The framework duration is for five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.
     
    
        Is a framework being established?
        
            Yes
        
     
    
    
        Contracting authority
    Senedd Cymru / Welsh Parliament
    
            Identification register:
            
            Address 1: Senedd Cymru / Welsh Parliament
            Town/City: Cardiff
            Postcode: CF99 1SN
            Country: United Kingdom
            Website: www.senedd.wales.org/abthome/abt-procurement.htm
                    Public Procurement Organisation Number: PZHB-8494-NVZZ
Email: helena.grant@senedd.wales
            Organisation type: Public authority - sub-central government
            Devolved regulations that apply: Wales
     
     
    
        Supplier
    Cowshed
    
            Identification register:
            
            Address 1: Floor 1, Park House, Greyfriars Road
            Town/City: Cardiff
            Postcode: CF10 3AF
            Country: United Kingdom
                    Public Procurement Organisation Number: PYZW-1928-NTLD
Email: vicki@wearecowshed.co.uk
            Type:
            
     
 
    Alaw
    
            Identification register:
            
            Address 1: Rhewl
            Town/City: Denbighshire
            Postcode: LL15 1UH
            Country: United Kingdom
                    Public Procurement Organisation Number: PJDW-4965-HNHH
Email: Hi@alaw.cymru
            Type:
            
     
 
    WCS Agency
    
            Identification register:
            
            Address 1: DOLPHIN HOUSE
            Town/City: Cardiff
            Postcode: CF10 1BG
            Country: United Kingdom
                    Public Procurement Organisation Number: PJTB-4782-NZNX
Email: CHELSEA@WCS.AGENCY
            Type:
            
     
 
    Equinox
    
            Identification register:
            
            Address 1: 9 CWRT-Y-PARC
            Town/City: Cardiff
            Postcode: CF14 5GH
            Country: United Kingdom
                    Public Procurement Organisation Number: PWCD-4596-PJPG
Email: helen@equinox.wales
            Type:
            
     
 
    reTHINK PR & Marketing
    
            Identification register:
            
            Address 1: 2 Princess Way
            Town/City: Swansea
            Postcode: SA1 3LW
            Country: United Kingdom
                    Public Procurement Organisation Number: PYCG-1991-CGNG
Email: Jenny@rethinkprm.com
            Type:
            
     
 
    Working Word
    
            Identification register:
            
            Address 1: 2 Sovereign Quay, Havannah Street
            Town/City: Cardiff
            Postcode: CF10 5SF
            Country: United Kingdom
                    Public Procurement Organisation Number: PCXD-9623-QWXY
Email: daniel.tyte@workingword.co.uk
            Type:
            
     
 
    Golley Slater
    
            Identification register:
            
            Address 1: Wharton Place, Wharton Street
            Town/City: Cardiff
            Postcode: CF10 1GS
            Country: United Kingdom
                    Public Procurement Organisation Number: PWXT-4982-RRTN
Email: mldavies@golleyslater.co.uk
            Type:
            
     
 
    SBW Advertising LTD
    
            Identification register:
            
            Address 1: Cambrian Buildings
            Town/City: Cardiff
            Postcode: CF10 5FL
            Country: United Kingdom
                    Public Procurement Organisation Number: PNNN-5539-TYGM
Email: leticia@sbwadvertising.co.uk
            Type:
            
     
 
    Freshwater
    
            Identification register:
            
            Address 1: Raglan House
            Town/City: Cardiff
            Postcode: CF23 8BA
            Country: United Kingdom
                    Public Procurement Organisation Number: PRNM-6799-JYPX
Email: antony.jones@freshwater.co.uk
            Type:
            
     
 
    Soup Creative
    
            Identification register:
            
            Address 1: 103 Bute Street
            Town/City: Cardiff
            Postcode: CF10 5AD
            Country: United Kingdom
                    Public Procurement Organisation Number: PPLD-5293-VCRP
Email: garan@soupcreative.co.uk
            Type:
            
     
     
    
    
        
    
        Procedure type
        Competitive flexible procedure
     
    
        Procedure type
        Competitive flexible procedure
     
Contract
    
            
                
Lot 1 – Integrated Marketing Services
                ID: 1
            
                
                    
Status: Pending
                
            
                
Related lots
                1
            
            
                
Date the contract will be signed (estimated)
                22 October 2025, 23:59PM
            
            
                Value
                    300000 GBP Excluding VAT
                    360000 GBP Including VAT
             
            
            
                CPV classifications
                
                        - 79310000 - Market research services
 
                        - 79340000 - Advertising and marketing services
 
                        - 79410000 - Business and management consultancy services
 
                
             
            
                Delivery regions
                
                        - UKL22 - Cardiff and Vale of Glamorgan
 
                
             
            
                Is the total value above threshold?
                Above threshold
             
            
                Contract dates (estimated)
                27 October 2025, 00:00AM to 26 October 2030, 23:59PM
             
            
                Suppliers
                
                        - GB-PPON-PJDW-4965-HNHH
 
                        - GB-PPON-PYZW-1928-NTLD
 
                        - GB-PPON-PJTB-4782-NZNX
 
                        - GB-PPON-PWXT-4982-RRTN
 
                        - GB-PPON-PNNN-5539-TYGM
 
                
             
     
    
            
                
Lot 2 - Creator Partnerships (influencers)
                ID: 2
            
                
                    
Status: Pending
                
            
                
Related lots
                2
            
            
                
Date the contract will be signed (estimated)
                22 October 2025, 23:59PM
            
            
                Value
                    200000 GBP Excluding VAT
                    240000 GBP Including VAT
             
            
            
                CPV classifications
                
                        - 79310000 - Market research services
 
                        - 79340000 - Advertising and marketing services
 
                        - 79410000 - Business and management consultancy services
 
                
             
            
                Delivery regions
                
                        - UKL22 - Cardiff and Vale of Glamorgan
 
                
             
            
                Is the total value above threshold?
                Above threshold
             
            
                Contract dates (estimated)
                27 October 2025, 00:00AM to 26 October 2030, 23:59PM
             
            
                Suppliers
                
                        - GB-PPON-PJDW-4965-HNHH
 
                        - GB-PPON-PYZW-1928-NTLD
 
                        - GB-PPON-PWCD-4596-PJPG
 
                        - GB-PPON-PYCG-1991-CGNG
 
                        - GB-PPON-PCXD-9623-QWXY
 
                
             
     
    
            
                
Lot 3 - Creative Services
                ID: 3
            
                
                    
Status: Pending
                
            
                
Related lots
                3
            
            
                
Date the contract will be signed (estimated)
                22 October 2025, 23:59PM
            
            
                Value
                    100000 GBP Excluding VAT
                    120000 GBP Including VAT
             
            
            
                CPV classifications
                
                        - 79310000 - Market research services
 
                        - 79340000 - Advertising and marketing services
 
                        - 79410000 - Business and management consultancy services
 
                
             
            
                Delivery regions
                
                        - UKL22 - Cardiff and Vale of Glamorgan
 
                
             
            
                Is the total value above threshold?
                Below threshold
             
            
                Contract dates (estimated)
                27 October 2025, 00:00AM to 26 October 2030, 23:59PM
             
            
                Suppliers
                
                        - GB-PPON-PJDW-4965-HNHH
 
                        - GB-PPON-PYZW-1928-NTLD
 
                        - GB-PPON-PYCG-1991-CGNG
 
                        - GB-PPON-PRNM-6799-JYPX
 
                        - GB-PPON-PNNN-5539-TYGM
 
                        - GB-PPON-PCXD-9623-QWXY
 
                        - GB-PPON-PPLD-5293-VCRP
 
                        - GB-PPON-PWXT-4982-RRTN
 
                
             
     
    
  
                            
                         
                     
                    
                    
                    
                        
                            Coding
                        
                        
                            Commodity categories
                        
                        
                            
                                
                                    | ID | 
                                    
                                        Title
                                     | 
                                    
                                        Parent category
                                     | 
                                
                            
                            
                                
                                
                                        
                                            | 79340000 | 
                                            Advertising and marketing services | 
                                            Market and economic research; polling and statistics | 
                                        
                                    
                                        
                                            | 79410000 | 
                                            Business and management consultancy services | 
                                            Business and management consultancy and related services | 
                                        
                                    
                                        
                                            | 79310000 | 
                                            Market research services | 
                                            Market and economic research; polling and statistics | 
                                        
                                    
                            
                        
                        
                            Delivery locations
                        
                        
                            
                                
                                    | ID | 
                                    
                                        Description
                                     | 
                                
                            
                            
                                
                                
                                        
                                            | 1022 | 
                                            Cardiff and Vale of Glamorgan | 
                                        
                                    
                            
                        
                        
                     
                    
                    
                    
                        
                            Document family
                        
                        
                            
                                
                                    | 
                                        Notice details
                                     | 
                                
                            
                            
                                
                                        
            
                                            
                                                
                                                
                                                    
                                                        - Publication date:
 
                                                        - 04 June 2025
 
                                                        - Deadline date:
 
                                                        - 04 July 2025 10:00
 
                                                        - Notice type:
 
                                                        - UK4
 
                                                        - Version:
 
                                                        - 1
 
                                                        - Authority name:
 
                                                        - Senedd Cymru / Welsh Parliament
 
                                                     
                    
                                                 
                                             | 
                                        
                                    
                                        
            
                                            
                                                
                                                
                                                    
                                                        - Publication date:
 
                                                        - 10 October 2025
 
                                                        - Deadline date:
 
                                                        
                                                        - Notice type:
 
                                                        - UK6
 
                                                        - Version:
 
                                                        - 1
 
                                                        - Authority name:
 
                                                        - Senedd Cymru / Welsh Parliament
 
                                                     
                    
                                                 
                                             | 
                                        
                                    
                                
                            
                        
                        
                     
                    
                    
                    
                        
                            About the buyer
                        
                        
                            - Main contact:
 
                            - n/a
 
                            - Admin contact:
 
                            - n/a
 
                            - Technical contact:
 
                            - n/a
 
                            - Other contact:
 
                            - n/a