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Cymraeg

UK2

WGCD Media Buying & Integrated Marketing Campaigns Framework Agreement

  • First published: 15 September 2025
  • Last modified: 15 September 2025

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Contents

Summary

OCID:
ocds-h6vhtk-051d8e
Published by:
Llywodraeth Cymru / Welsh Government
Authority ID:
AA0007
Publication date:
15 September 2025
Deadline date:
31 October 2025
Notice type:
UK2
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.The new Framework Agreement will combine two existing Agreements which are due to expire in December 2025 and March 2026.The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.

Full notice text

Scope

Procurement reference

WGCD-PCS-136-25

Procurement description

The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.

The new Framework Agreement will combine two existing Agreements which are due to expire in December 2025 and March 2026.

The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.

Main category

Services

Delivery regions

  • UKL - Wales

Total value (estimated)

74000000 GBP Excluding VAT

88800000 GBP Including VAT

Contract dates (estimated)

01 April 2026, 00:00AM to 31 March 2030, 23:59PM

Is a framework being established?

Yes

Contracting authority

Llywodraeth Cymru / Welsh Government

Identification register:

  • GB-PPON

Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services

Town/City: Cardiff

Postcode: CF10 3NQ

Country: United Kingdom

Website: http://gov.wales

Public Procurement Organisation Number: PQYQ-3841-BHTP

Contact name: Faye Moore

Email: faye.moore@gov.wales

Organisation type: Public authority - central government

Devolved regulations that apply: Wales

Procedure

Is the total value above threshold?

Above threshold

Lots

Divided into 1 lots

Lot number: 1

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL - Wales

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2030, 23:59PM

Engagement

Engagement process description

It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.

Due date

31 October 2025, 23:59PM

Has the engagement period already ended?

No

Submission

Publication date of tender notice (estimated)

07 November 2025

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics

Delivery locations

ID Description
1020 East Wales
1010 West Wales and The Valleys

Document family

Notice details
Publication date:
22 May 2025
Deadline date:
Notice type:
UK1
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government
Publication date:
15 September 2025
Deadline date:
31 October 2025 23:59
Notice type:
UK2
Version:
1
Authority name:
Llywodraeth Cymru / Welsh Government

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
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