CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

'This is Mid Wales' - multi media marketing campaign

2.2

Description of the goods or services required

MWT is seeking the services of Creative Marketing Agency/s to deliver two key elements of an exciting new multi-media promotional campaign that will build on #RealMidWales campaign.

The campaign will present ‘Real Mid Wales’ as an unbranded, unpretentious, authentic destination. Engaging content that communicates our four key themes to our chosen target audience in an innovative and appealing way is essential.

The successful agency/s will highlight what is unique about Mid Wales as a destination, raise awareness of what the region has to offer and sell the experience /offer to our target audience - 27-45 year olds within a 2-4 hour drive time.

The chosen creative agency/s will be required to:

1. Social Media & Influencer Campaign: Build our Visit Mid Wales FB & IG social media profile and manage a social media influencer campaign

2. Multi-media Destination Guide: Design concept & artwork of a new ‘destination sell’ brochure and assist the MWT team to create new content pages for the VisitMidWales.co.uk website.

3. Content Development: Develop content for use across multiple platforms to support elements of the campaign; web, social channels, digital advertising media

‘This is Mid Wales’ multi-media campaign will promote what is special and unique about the Mid Wales region, and promotional activity should focus on real, authentic experiences, people, place and culture of Mid Wales.The overall purpose of this campaign is to generate new business for the region and to improve and raise the profile /image of Mid Wales as one of the four primary regions in Wales to visit.

A new, fresh approach to content development utilised across all online and offline channels will attract and engage a new generation of visitors to Mid Wales including ‘Conscious Travellers’ and ‘Microgap’ enthusiasts. They are ready made for Mid Wales, possibly more so than anywhere else in the country – willing and able to travel deeper and further into the region.

All campaign activity should support the Wales Brand, Visit Wales Thematic Year Campaigns, The Wales Way routes and the four Mid Wales key themes which are:

• Travel Routes

• Wildlife, Environment and Nature

• Adventure, Sport & Experiences

• Well-being, Escape, rejuvenation

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=99814.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

MWT Cymru is seeking to engage a Creative Agency/s to deliver two key elements of the ‘This is Mid Wales’ 2020 campaign:

LOT 1: Management / Delivery of Social Media Campaign including Influencer campaign

LOT 2: Development of Multi-Media Destination Guide/s

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Agencies shortlisted for interviews will be notified on Friday 21st February and interviews held on Tuesday 25th February 2020 at MWT Offices, The Station, Machynlleth, SY20 8TG

(WA Ref:99814)

Relates to the following project/programme financed by EU Community Funds: MWT has secured 2 years of Tourism Product Innovation Funding (TIPF) from Visit Wales to deliver an integrated multi-media marketing campaign to promote the Mid Wales region. Project partners and stakeholders include Gwynedd Council and a number of local towns and areas in the region.

Project partners and stakeholders include Gwynedd Council and a number of local towns and areas in the region.

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice