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Summary

OCID:: ocds-kuma6s-099814
Published by:: Mid Wales Tourism
Authority ID:: AA52555
Publication date:: 02 November 2021
Deadline date:: -
Notice type:: Contract Award Notice
Has documents:: No
Has SPD:: No
Has Carbon Reduction Plan:: N/A

Abstract

MWT is seeking the services of Creative Marketing Agency/s to deliver two key elements of an exciting new multi-media promotional campaign that will build on #RealMidWales campaign. The campaign will present ‘Real Mid Wales’ as an unbranded, unpretentious, authentic destination. Engaging content that communicates our four key themes to our chosen target audience in an innovative and appealing way is essential. The successful agency/s will highlight what is unique about Mid Wales as a destination, raise awareness of what the region has to offer and sell the experience /offer to our target audience - 27-45 year olds within a 2-4 hour drive time. The chosen creative agency/s will be required to: 1. Social Media & Influencer Campaign: Build our Visit Mid Wales FB & IG social media profile and manage a social media influencer campaign 2. Multi-media Destination Guide: Design concept & artwork of a new ‘destination sell’ brochure and assist the MWT team to create new content pages for the VisitMidWales.co.uk website. 3. Content Development: Develop content for use across multiple platforms to support elements of the campaign; web, social channels, digital advertising media ‘This is Mid Wales’ multi-media campaign will promote what is special and unique about the Mid Wales region, and promotional activity should focus on real, authentic experiences, people, place and culture of Mid Wales.The overall purpose of this campaign is to generate new business for the region and to improve and raise the profile /image of Mid Wales as one of the four primary regions in Wales to visit. A new, fresh approach to content development utilised across all online and offline channels will attract and engage a new generation of visitors to Mid Wales including ‘Conscious Travellers’ and ‘Microgap’ enthusiasts. They are ready made for Mid Wales, possibly more so than anywhere else in the country – willing and able to travel deeper and further into the region. All campaign activity should support the Wales Brand, Visit Wales Thematic Year Campaigns, The Wales Way routes and the four Mid Wales key themes which are: • Travel Routes • Wildlife, Environment and Nature • Adventure, Sport & Experiences • Well-being, Escape, rejuvenation

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

Notice Type: SERVICES

1 Authority Details

1.1 Authority Name and Address

Official Name: Mid Wales Tourism
Postal Address: The Station,
Town: Machynlleth	Postal Code: SY20 8TG	Country: UK
For the attention of: Val Hawkins	Telephone: +44 1654702653
E-Mail: val@mwtcymru.co.uk	Fax:
Internet Address (URL): https://www.mwtcymru.co.uk

2 Contract Details

2.1 Title

'This is Mid Wales' - multi media marketing campaign

2.2 Description of the contract

MWT is seeking the services of Creative Marketing Agency/s to deliver two key elements of an exciting new multi-media promotional campaign that will build on #RealMidWales campaign.

The campaign will present ‘Real Mid Wales’ as an unbranded, unpretentious, authentic destination. Engaging content that communicates our four key themes to our chosen target audience in an innovative and appealing way is essential.

The successful agency/s will highlight what is unique about Mid Wales as a destination, raise awareness of what the region has to offer and sell the experience /offer to our target audience - 27-45 year olds within a 2-4 hour drive time.

The chosen creative agency/s will be required to:

1. Social Media & Influencer Campaign: Build our Visit Mid Wales FB & IG social media profile and manage a social media influencer campaign

2. Multi-media Destination Guide: Design concept & artwork of a new ‘destination sell’ brochure and assist the MWT team to create new content pages for the VisitMidWales.co.uk website.

3. Content Development: Develop content for use across multiple platforms to support elements of the campaign; web, social channels, digital advertising media

‘This is Mid Wales’ multi-media campaign will promote what is special and unique about the Mid Wales region, and promotional activity should focus on real, authentic experiences, people, place and culture of Mid Wales.The overall purpose of this campaign is to generate new business for the region and to improve and raise the profile /image of Mid Wales as one of the four primary regions in Wales to visit.

A new, fresh approach to content development utilised across all online and offline channels will attract and engage a new generation of visitors to Mid Wales including ‘Conscious Travellers’ and ‘Microgap’ enthusiasts. They are ready made for Mid Wales, possibly more so than anywhere else in the country – willing and able to travel deeper and further into the region.

All campaign activity should support the Wales Brand, Visit Wales Thematic Year Campaigns, The Wales Way routes and the four Mid Wales key themes which are:

• Travel Routes

• Wildlife, Environment and Nature

• Adventure, Sport & Experiences

• Well-being, Escape, rejuvenation

2.3 Notice Coding and Classification

a) Commodity Codes

	Code		Description
	79340000		Advertising and marketing services
	79342000		Marketing services
	79342100		Direct marketing services
	79413000		Marketing management consultancy services

b) Delivery Location/Area

	Code		Location
	1012		Gwynedd
	1014		South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
	1024		Powys

2.4 Estimated Total Value

3 Procedure

3.1 Type of Procedure

Single stage

4 Award of Contract

4.1 Successful Bidders

4.1.1 Name and Address of successful supplier, contractor or service provider

Contract No:

Official Name: S3 Advertising
Postal Address: Suite B, The Warehouse, Wyndham Arcade,
Town: Cardiff	Postal Code: CF101FH	Country: UK
For the attention of:	Telephone:
E-Mail:	Fax:
Internet Address (URL): www.s3advertising.agency

5 Other Information

5.1 Reference number attributed to the notice by the contracting authority

N/a

5.2 Date of Contract Award

02-03-2020

5.3 Number of tenders received

5.4 Other Information

(WA Ref:115428)

5.5 Additional Documentation

N/a

5.6 Publication date of this notice:

02-11-2021

SF 53

Coding

Commodity categories

ID	Title	Parent category
79340000	Advertising and marketing services	Market and economic research; polling and statistics
79342100	Direct marketing services	Marketing services
79413000	Marketing management consultancy services	Business and management consultancy services
79342000	Marketing services	Advertising and marketing services

Delivery locations

ID	Description
1012	Gwynedd
1024	Powys
1014	South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID	Description
There are no alert restrictions for this notice.

Document family

Notice details
FEB324927: 'This is Mid Wales' - multi media marketing campaign Publication date: 11 February 2020 Deadline date: 20 February 2020 00:00 Notice type: Contract Notice Authority name: Mid Wales Tourism
NOV378219: 'This is Mid Wales' - multi media marketing campaign Publication date: 02 November 2021 Notice type: Contract Award Notice Authority name: Mid Wales Tourism

About the buyer

Main contact:: val@mwtcymru.co.uk
Admin contact:: N/a
Technical contact:: N/a
Other contact:: N/a

Further information

Date	Details
No further information has been uploaded.

'This is Mid Wales' - multi media marketing campaign

Contents

Summary

Abstract

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

2 Contract Details

2.1

Title

2.2

Description of the contract

2.3

Notice Coding and Classification

2.4

Estimated Total Value

3 Procedure

3.1

Type of Procedure

4 Award of Contract

4.1

Successful Bidders

4.1.1

Name and Address of successful supplier, contractor or service provider

5 Other Information

5.1

Reference number attributed to the notice by the contracting authority

5.2

Date of Contract Award

5.3

Number of tenders received

5.4

Other Information

5.5

Additional Documentation

5.6

Publication date of this notice: