CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Conduct user insight research/develop personas to inform development of services/communications to s

2.2

Description of the goods or services required

Public Health Wales are seeking to commission a suitably qualified and experienced agency to undertake insight research and develop a suite of personas.

These personas will be used to directly inform the development of support services and communication to smokers, recognising as rates reduce an increasingly targeted approach will be needed.

Public Health Wales require the successful agency to undertake insight research using appropriate methodologies to inform the development of a suite of personas, including subgroups, representing important groups of the Welsh public with similar cognitive, psychological, behavioural and social drivers of their smoking behaviour and similar barriers to smoking cessation.

The successful partner working with Public Health Wales will:

• identify and recruit a sample of adult smokers resident in Wales using agreed audience indicators (enough of the right people);

• use qualitative and quantitative data/evidence supplied by Public Health Wales to support the development of question schedules;

• conduct qualitative data gathering, and;

• synthesise the data to produce a suite of personas and subsets.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127834

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

50000

3 Conditions for Participation

3.1

Minimum standards and qualification required

As set out in the Invitation to Tender

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

PHW-ITT-52164

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:127834)

5.2

Additional Documentation

5.3

Publication date of this notice