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Summary

OCID:: ocds-kuma6s-127834
Published by:: NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
Authority ID:: AA0221
Publication date:: 04 May 2023
Deadline date:: -
Notice type:: Contract Award Notice
Has documents:: No
Has SPD:: No
Has Carbon Reduction Plan:: No

Abstract

Public Health Wales are seeking to commission a suitably qualified and experienced agency to undertake insight research and develop a suite of personas. These personas will be used to directly inform the development of support services and communication to smokers, recognising as rates reduce an increasingly targeted approach will be needed. Public Health Wales require the successful agency to undertake insight research using appropriate methodologies to inform the development of a suite of personas, including subgroups, representing important groups of the Welsh public with similar cognitive, psychological, behavioural and social drivers of their smoking behaviour and similar barriers to smoking cessation. The successful partner working with Public Health Wales will: • identify and recruit a sample of adult smokers resident in Wales using agreed audience indicators (enough of the right people); • use qualitative and quantitative data/evidence supplied by Public Health Wales to support the development of question schedules; • conduct qualitative data gathering, and; • synthesise the data to produce a suite of personas and subsets.

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

Notice Type: SERVICES

1 Authority Details

1.1 Authority Name and Address

Official Name: NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
Postal Address: 4-5 Charnwood Court,, Heol Billingsley, Parc Nantgarw,
Town: Cardiff	Postal Code: CF15 7QZ	Country: UK
For the attention of: Owen Rees	Telephone: +44 1443848585
E-Mail:	Fax:
Internet Address (URL): http://nwssp.nhs.wales/ourservices/procurement-services/

2 Contract Details

2.1 Title

Conduct user insight research/develop personas to inform development of services/communications to s

2.2 Description of the contract

Public Health Wales are seeking to commission a suitably qualified and experienced agency to undertake insight research and develop a suite of personas.

These personas will be used to directly inform the development of support services and communication to smokers, recognising as rates reduce an increasingly targeted approach will be needed.

Public Health Wales require the successful agency to undertake insight research using appropriate methodologies to inform the development of a suite of personas, including subgroups, representing important groups of the Welsh public with similar cognitive, psychological, behavioural and social drivers of their smoking behaviour and similar barriers to smoking cessation.

The successful partner working with Public Health Wales will:

• identify and recruit a sample of adult smokers resident in Wales using agreed audience indicators (enough of the right people);

• use qualitative and quantitative data/evidence supplied by Public Health Wales to support the development of question schedules;

• conduct qualitative data gathering, and;

• synthesise the data to produce a suite of personas and subsets.

2.3 Notice Coding and Classification

a) Commodity Codes

	Code		Description
	73110000		Research services

b) Delivery Location/Area

	Code		Location
	1000		WALES
	1010		West Wales and The Valleys
	1011		Isle of Anglesey
	1012		Gwynedd
	1013		Conwy and Denbighshire
	1014		South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
	1015		Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
	1016		Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
	1017		Bridgend and Neath Port Talbot
	1018		Swansea
	1020		East Wales
	1021		Monmouthshire and Newport
	1022		Cardiff and Vale of Glamorgan
	1023		Flintshire and Wrexham
	1024		Powys

2.4 Estimated Total Value

33207 GBP

3 Procedure

3.1 Type of Procedure

Single stage

4 Award of Contract

4.1 Successful Bidders

4.1.1 Name and Address of successful supplier, contractor or service provider

Contract No:

Official Name: Emotional Logic Ltd
Postal Address: Studio 18, The Kiln, Hoults Yard, Walker Rd,
Town: Newcastle	Postal Code: NE61AB	Country: UK
For the attention of: Annett Pecher	Telephone:
E-Mail:	Fax:
Internet Address (URL): https://www.emotional-logic.co.uk

5 Other Information

5.1 Reference number attributed to the notice by the contracting authority

PHW-ITT-52164

5.2 Date of Contract Award

21-02-2023

5.3 Number of tenders received

5.4 Other Information

(WA Ref:131296)

5.5 Additional Documentation

N/a

5.6 Publication date of this notice:

04-05-2023

SF 53

Coding

Commodity categories

ID	Title	Parent category
73110000	Research services	Research and experimental development services

Delivery locations

ID	Description
1017	Bridgend and Neath Port Talbot
1022	Cardiff and Vale of Glamorgan
1015	Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013	Conwy and Denbighshire
1020	East Wales
1023	Flintshire and Wrexham
1016	Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012	Gwynedd
1011	Isle of Anglesey
1021	Monmouthshire and Newport
1024	Powys
1014	South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018	Swansea
1000	WALES
1010	West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID	Description
There are no alert restrictions for this notice.

Document family

Notice details
JAN423024: Conduct user insight research/develop personas to inform development of services/communications to s Publication date: 03 January 2023 Deadline date: 17 January 2023 00:00 Notice type: Contract Notice Authority name: NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
MAY436341: Conduct user insight research/develop personas to inform development of services/communications to s Publication date: 04 May 2023 Notice type: Contract Award Notice Authority name: NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)

About the buyer

Main contact:: N/a
Admin contact:: N/a
Technical contact:: N/a
Other contact:: N/a

Further information

Date	Details
No further information has been uploaded.

Conduct user insight research/develop personas to inform development of services/communications to s

Contents

Summary

Abstract

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

2 Contract Details

2.1

Title

2.2

Description of the contract

2.3

Notice Coding and Classification

2.4

Estimated Total Value

3 Procedure

3.1

Type of Procedure

4 Award of Contract

4.1

Successful Bidders

4.1.1

Name and Address of successful supplier, contractor or service provider

5 Other Information

5.1

Reference number attributed to the notice by the contracting authority

5.2

Date of Contract Award

5.3

Number of tenders received

5.4

Other Information

5.5

Additional Documentation

5.6

Publication date of this notice: