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Cymraeg

UK5

Google Ads Direct Advertising Services

  • First published: 23 July 2026
  • Last modified: 23 July 2026
  • Version: 1

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-06d1e8
Published by:
Transport for Wales Rail Limited (Utility Buyer)
Authority ID:
AA80566
Publication date:
23 July 2026
Deadline date:
-
Notice type:
UK5
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Transport for Wales Rail intends to enter into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Full notice text

Scope

Procurement description

Transport for Wales Rail intends to enter into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Contracting authority

Transport for Wales Rail Limited (Utility Buyer)

Identification register:

  • GB-PPON

Address 1: 3 Llys Cadwyn

Town/City: Pontypridd

Postcode: CF37 4TH

Country: United Kingdom

Website: http://www.tfwrail.wales

Public Procurement Organisation Number: PVJP-5451-JYWQ

Email: Procurement@tfw.wales

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales

Supplier

GOOGLE UK LIMITED

Identification register:

  • GB-PPON

Address 1: 1 St. Giles High Street

Town/City: London

Postcode: WC2H 8AG

Country: United Kingdom

Public Procurement Organisation Number: PYTW-6484-BTXP

Email: larrybrady@google.com

Type:

  • Large

Procedure

Procedure type

Direct award

Description of how these justifications apply

Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services.

Direct award justification

Single suppliers technical reasons

Lots

Divided into 1 lots

Lot number: 1 Status: Complete

Contract

Google Ads Direct Advertising Services

ID: 1

Status: Pending

Related lots

1

Date the contract will be signed (estimated)

05 August 2026, 23:59PM

Can this contract be extended?: Yes

Value

4166666.67 GBP Excluding VAT

5000000.00 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UK - United Kingdom

Is the total value above threshold?

Above threshold

Contract dates (estimated)

06 August 2026, 00:00AM to 05 August 2029, 23:59PM

Extension end date (if all the extensions are used): 05 August 2031

Suppliers

  • GB-PPON-PYTW-6484-BTXP

Documents

ID

conflictOfInterest

Document type

Conflict of interest

Description

Not published

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics

Delivery locations

ID Description
100 UK - All

Document family

Notice details
Publication date:
23 July 2026
Deadline date:
Notice type:
UK5
Version:
1
Authority name:
Transport for Wales Rail Limited (Utility Buyer)
Publication date:
24 July 2026
Deadline date:
Notice type:
UK6
Version:
1
Authority name:
Transport for Wales Rail Limited (Utility Buyer)
Publication date:
01 October 2026
Deadline date:
Notice type:
UK7
Version:
1
Authority name:
Transport for Wales Rail Limited (Utility Buyer)

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
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