Skip to main content

We've saved some files called cookies on your device. These cookies are:

  • essential for the site to work
  • to help improve our website by collecting and reporting information on how you use it

We would also like to save some cookies to help tailor communications.

BETA
You're viewing an updated version of this service - your feedback will help us to improve it.
Give Feedback
Cymraeg

UK7

Google Ads Direct Advertising Services

  • First published: 01 October 2026
  • Last modified: 01 October 2026
  • Version: 1

  •  

    This file may not be fully accessible.

  •  

Information icon

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-06d1e8
Published by:
Transport for Wales Rail Limited (Utility Buyer)
Authority ID:
AA80566
Publication date:
01 October 2026
Deadline date:
-
Notice type:
UK7
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Full notice text

Scope

Procurement reference

TFW1030.00

Procurement description

Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Contracting authority

Transport for Wales Rail Limited (Utility Buyer)

Identification register:

  • GB-PPON

Address 1: 3 Llys Cadwyn

Town/City: Pontypridd

Postcode: CF37 4TH

Country: United Kingdom

Website: http://www.tfwrail.wales

Public Procurement Organisation Number: PVJP-5451-JYWQ

Contact name: Procurement

Email: Procurement.Help@tfwrail.wales

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales

Supplier

GOOGLE UK LIMITED

Identification register:

  • GB-PPON

Address 1: 1 St. Giles High Street

Town/City: London

Postcode: WC2H 8AG

Country: United Kingdom

Public Procurement Organisation Number: PYTW-6484-BTXP

Email: larrybrady@google.com

Type:

  • Large

Procedure

Procedure type

Direct award

Description of how these justifications apply

Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services.

Direct award justification

Single suppliers intellectual property exclusive rights

Contract

Google Ads Direct Advertising Services

ID: 1

Is the total value above threshold?

Above threshold

Date the contract will be signed (estimated)

15 September 2026, 00:00AM

Contract dates (estimated)

16 September 2026, 00:00AM to 15 September 2029, 23:59PM

Extension end date (if all the extensions are used): 15 September 2031

Can this contract be extended?: Yes

Renewal description:

Option to extend for 2 x 12 month periods

Lots

Divided into 1 lots

Lot number: 1 Status: Complete

Documents

ID

conflictOfInterest

Document type

Conflict of interest

Description

Not published

Coding

Commodity categories

ID Title Parent category
79000000 Business services: law, marketing, consulting, recruitment, printing and security Other Services

Delivery locations

ID Description
100 UK - All

Document family

Notice details
Publication date:
23 July 2026
Deadline date:
Notice type:
UK5
Version:
1
Authority name:
Transport for Wales Rail Limited (Utility Buyer)
Publication date:
24 July 2026
Deadline date:
Notice type:
UK6
Version:
1
Authority name:
Transport for Wales Rail Limited (Utility Buyer)
Publication date:
01 October 2026
Deadline date:
Notice type:
UK7
Version:
1
Authority name:
Transport for Wales Rail Limited (Utility Buyer)

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
Follow Sell2Wales
Email icon
Sell2Wales Helpline
0800 222 9004

Lines are open 8:30am to 5pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.

Give feedback about this page
All content is available under the Open Government License, except where otherwise stated.